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1. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
other Promotions -- PART 5 OTHER IMC Tools. 21 Public Relations, Word-of-Mouth Influence, and
Available: Copies:
2. 
Cover image for Corporate communication : a guide to theory and practice
Corporate communication : a guide to theory and practice
by 
Cornelissen, Joep.
Format: 
Books
Publication Date 
2011
Excerpt: 
Communication in management.
Available: Copies:
3. 
Cover image for Introducing public relations : theory and practice
Introducing public relations : theory and practice
by 
Butterick, Keith.
Format: 
Books
Publication Date 
2011
Excerpt: 
Introducing public relations : theory and practice / Butterick, Keith.
Available: Copies:
4. 
Cover image for The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
by 
Gillis, Tamara L.
Inhaltsverzeichnis Inhaltsverzeichnis
Format: 
Books
Publication Date 
2011
Excerpt: 
The IABC handbook of organizational communication : a guide to internal communication, public
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6. 
Cover image for Integrated marketing communications in advertising and promotion
Integrated marketing communications in advertising and promotion
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Sampling and couponing -- Premiums and other promotions -- Marketing-oriented public relations and word
Available: Copies:
7. 
Cover image for Integrated marketing communication : a contemporary approach
Integrated marketing communication : a contemporary approach
Integrated marketing communication : a contemporary approach
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity
Available: Copies:
8. 
Cover image for Hospitality and travel marketing
Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2010
Excerpt: 
. Sales Promotion and Merchandising -- 17. Personal Selling and Sales Management -- 18. Public Relations
Available: Copies:
10. 
Cover image for Public economics
Public economics
by 
Black, P. A. (Philip A.)
Publisher description https://www.loc.gov/catdir/enhancements/fy1612/2009470221-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Black, P. A. (Philip A.). Public economics for South African students.
Available: Copies:
11. 
Cover image for Business management : a contemporary approach
Business management : a contemporary approach
by 
Nieuwenhuizen, C. (Cecile)
Format: 
Books
Publication Date 
2008
Excerpt: 
Business management : a contemporary approach / Nieuwenhuizen, C. (Cecile)
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12. 
Cover image for Introduction to business management
Introduction to business management
by 
Du Toit, G. S. (Gawie S.)
Format: 
Books
Publication Date 
2007
Excerpt: 
Introduction to business management / Du Toit, G. S. (Gawie S.)
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