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13.

Cover image for The 22 irrefutable laws of advertising (and when to violate them)

The 22 irrefutable laws of advertising (and when to violate them)

by

Newman, Michael.

Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004301124.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004301124.html
Publisher description http://catdir.loc.gov/catdir/description/wiley042/2004301124.html

Format:

Books

Publication Date

2004

Excerpt:

John Wiley & Sons (Asia) Pte Ltd.,

Available: Copies:

14.

Cover image for Marketing research

Marketing research

by

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/wiley032/2003057663.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0703/2003057663-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley039/2003057663.html

Format:

Books

Publication Date

2004

Excerpt:

John Wiley & Sons,

Available: Copies:

15.

The pirate inside : building a challenger brand culture within yourself and your organization

by

Morgan, Adam, 1969-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0416/2004006448.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017607852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0616/2004006448-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004006448.html

Format:

Books

Publication Date

2004

Excerpt:

John Wiley & Sons,

Available: Copies:

16.

Cover image for Marketing insights from A to Z : 80 concepts every manager needs to know

Marketing insights from A to Z : 80 concepts every manager needs to know

by

Kotler, Philip.

Books24x7 http://www.books24x7.com/marc.asp?bookid=12771
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=152701
ebrary http://site.ebrary.com/id/10299243
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=82571
MyiLibrary http://www.myilibrary.com?id=36368

Format:

Electronic Resources

Publication Date

2003

Excerpt:

John Wiley & Sons,

Available: Copies:

17.

Cover image for Passion branding

Passion branding

by

Duffy, Neill.

Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2003007458.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2003007458.html
Publisher description http://catdir.loc.gov/catdir/description/wiley039/2003007458.html

Format:

Books

Publication Date

2003

Excerpt:

John Wiley & Sons,

Available: Copies:

18.

Cover image for Systems thinking : creative holism for managers

Systems thinking : creative holism for managers

by

Jackson, Michael C., 1951-

Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2003066077.html
Table of contents http://swbplus.bsz-bw.de/bsz256699887inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley044/2003066077.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2003066077.html
Titelbild http://swbplus.bsz-bw.de/bsz256699887cov.htm

Format:

Books

Publication Date

2003

Excerpt:

John Wiley & Sons,

Available: Copies:

19.

Cover image for Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever

Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever

by

Gordon, Ian, 1952 June 19-

Table of contents http://lcweb.loc.gov/catdir/toc/98-134752.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/98134752.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/98134752.html

Format:

Books

Publication Date

1998

Excerpt:

John Wiley & Sons Canada,

Available: Copies:

20.

Cover image for Disruption

by

Dru, Jean-Marie

Format:

Books

Publication Date

1996

Excerpt:

John Wiley & Sons

Available: Copies:

21.

Cover image for Thesis and assignment writing

Thesis and assignment writing

Thesis and assignment writing

by

Anderson, Jonathan, 1939-

Format:

Books

Publication Date

1994

Excerpt:

John Wiley & Sons,

Available: Copies:

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Aaker, David A.

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Anderson, Jonathan, 1939-

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Calvert, Sheena.

(1)

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Ching, Francis D. K., 1943-

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Dabner, David. Graphic design school.

(1)

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Dru, Jean-Marie

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Morgan, Adam, 1969-

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Newman, Michael.

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Poole, Millicent E. (Millicent Eleanor), 1940-

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Purvis, Alston W., 1943-

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Scott, David Meerman. New rules of marketing and PR.

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