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13. 
Cover image for Online marketing : a customer-led approach
by 
Gay, Richard.
Format: 
Books
Publication Date 
2007
Excerpt: 
marketing. It is suitable for students, studying internet marketing, e-marketing, e-commerce, or e-business
Available: Copies:
14. 
Cover image for The long tail : how endless choice is creating unlimited demand
by 
Anderson, Chris, 1961-
Format: 
Books
Publication Date 
2007
Excerpt: 
transformed by the Internet and the near infinite choice it offers consumers, so traditional business models
Available: Copies:
15. 
Cover image for Crafting and executing strategy : the quest for competitive advantage : concepts and cases
by 
Thompson, Arthur A., 1940-
Format: 
Books
Publication Date 
2007
Excerpt: 
Gamble, John (John E.)
Available: Copies:
16. 
Cover image for The corporate citizen : governance for all entities
by 
King, Mervyn E.
Format: 
Books
Publication Date 
2006
Excerpt: 
The corporate citizen : governance for all entities / King, Mervyn E.
Available: Copies:
17. 
Cover image for Kellogg on branding : the marketing faculty of the Kellogg School of Management
by 
Tybout, Alice M.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Branding and the organization / E. David Coolidge III -- Internal branding / Ed Buckley, Matt Williams.
Available: Copies:
18. 
Cover image for Applications in basic marketing : clippings from the popular business press
by 
Perreault, William D., Jr.
Format: 
Books
Publication Date 
2003
Excerpt: 
Applications in basic marketing : clippings from the popular business press / Perreault, William D
Available: Copies:
19. 
Cover image for Management information systems for the information age
by 
Haag, Stephen.
Format: 
Books
Publication Date 
2002
Excerpt: 
E-business.
Available: Copies:
20. 
Cover image for Business : an integrative approach
by 
Fry, Fred L.
Format: 
Books
Publication Date 
2001
Excerpt: 
Business : an integrative approach / Fry, Fred L.
Available: Copies:
21. 
Cover image for Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from here
by 
Blackwell, Roger D.
Format: 
Books
Publication Date 
2001
Excerpt: 
Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from here /
Available: Copies:
22. 
Cover image for A company of leaders : five disciplines for unleashing the power in your workforce
by 
Spreitzer, Gretchen M.
Format: 
Books
Publication Date 
2001
Excerpt: 
University of Michigan Business School management series.
Available: Copies:
23. 
Cover image for Rules of thumb for business writers
by 
Wienbroer, Diana Roberts.
Format: 
Books
Publication Date 
2000
Excerpt: 
Rules of thumb for business writers / Wienbroer, Diana Roberts.
Available: Copies:
24. 
Cover image for Management information systems for the information age
by 
Haag, Stephen.
Format: 
Books
Publication Date 
1999
Excerpt: 
E-business.
Available: Copies:
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