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Cover image for Disruption : overturning conventions and shaking up the marketplace
Disruption : overturning conventions and shaking up the marketplace
by 
Dru, Jean-Marie.
Table of contents http://catdir.loc.gov/catdir/toc/onix05/96021256.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/96021256.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/96021256.html
Format: 
Books
Publication Date 
1996
Excerpt: 
turbulence to get new thoughts flying. In this book, Dru tells how to pump new energy into brands, with fresh
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Advertising -- Cross-cultural studies.
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Advertising agencies.
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Africa.
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