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13. 
Cover image for The guru guide to marketing : a concise guide to the best ideas from today's top marketers
The guru guide to marketing : a concise guide to the best ideas from today's top marketers
by 
Boyett, Joseph H.
Table of contents http://catdir.loc.gov/catdir/toc/wiley032/2003535417.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2003535417.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2003535417.html
Format: 
Books
Publication Date 
2003
Excerpt: 
John Wiley & Sons,
Available: Copies:
14. 
Cover image for Passion branding
Passion branding
by 
Duffy, Neill.
Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2003007458.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2003007458.html
Publisher description http://catdir.loc.gov/catdir/description/wiley039/2003007458.html
Format: 
Books
Publication Date 
2003
Excerpt: 
John Wiley & Sons,
Available: Copies:
15. 
Cover image for The end of advertising as we know it
The end of advertising as we know it
The end of advertising as we know it
by 
Zyman, Sergio
Format: 
Books
Publication Date 
2002
Excerpt: 
John Wiley & Sons
Available: Copies:
16. 
Cover image for Entrepreneurial marketing
Entrepreneurial marketing
Entrepreneurial marketing
by 
Lodish, L M ; Morgan, H L & Kallianpur A
Format: 
Books
Publication Date 
2001
Excerpt: 
John Wiley & sons inc
Available: Copies:
17. 
Cover image for Disruption : overturning conventions and shaking up the marketplace
Disruption : overturning conventions and shaking up the marketplace
by 
Dru, Jean-Marie.
Table of contents http://catdir.loc.gov/catdir/toc/onix05/96021256.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/96021256.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/96021256.html
Format: 
Books
Publication Date 
1996
Excerpt: 
John Wiley & Sons,
Available: Copies:
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Branding (Marketing)
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Creative ability in business.
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Marketing.
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Adaptation au changement.
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