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1. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Parumasur, Sanjana Brijball, editor.
EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
Marketing -- South Africa.
Available: Copies:
2. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.
Available: Copies:
3. 
Cover image for The brand book : how to build a profitable brand : fast, effectively and efficiently
The brand book : how to build a profitable brand : fast, effectively and efficiently
by 
Oosthuizen, Thomas Henry.
Format: 
Books
Publication Date 
2013
Excerpt: 
Branding (Marketing) -- South Africa.
Available: Copies:
4. 
Cover image for Applied strategic marketing
Applied strategic marketing
Applied strategic marketing
by 
Jooste, C. J. (Christiaan Johannes), 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing -- South Africa -- Management.
Available: Copies:
5. 
Cover image for Event management : putting theory into practice : a South African approach
Event management : putting theory into practice : a South African approach
Event management : putting theory into practice : a South African approach
by 
Smit, Laricia.
Format: 
Books
Publication Date 
2012
Excerpt: 
Event management : putting theory into practice : a South African approach / Smit, Laricia.
Available: Copies:
6. 
Cover image for The nuts 'n bolts of media planning : a comprehensive industry guide
The nuts 'n bolts of media planning : a comprehensive industry guide
The nuts 'n bolts of media planning : a comprehensive industry guide
by 
Belter, Luisa.
Format: 
Books
Publication Date 
2011 2010
Excerpt: 
Marketing -- South Africa -- Management.
Available: Copies:
7. 
Cover image for From Groot Constantia to Google, 1685 to 2010 : a colourful history of brands and branding in South Africa
From Groot Constantia to Google, 1685 to 2010 : a colourful history of brands and branding in South Africa
From Groot Constantia to Google, 1685 to 2010 : a colourful history of brands and branding in South Africa
by 
Morris, Michael, 1959-
Format: 
Books
Publication Date 
2011
Excerpt: 
Branding (Marketing) -- South Africa -- History.
Available: Copies:
8. 
Cover image for Integrated marketing communication : a contemporary approach
Integrated marketing communication : a contemporary approach
Integrated marketing communication : a contemporary approach
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2010
Excerpt: 
Communication in marketing -- South Africa.
Available: Copies:
9. 
Cover image for Marketing success stories : South African case studies
Marketing success stories : South African case studies
Marketing success stories : South African case studies
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing success stories : South African case studies / Cant, M. C. (Michael Colin), 1957-
Available: Copies:
10. 
Cover image for Marketing
Marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2008
Excerpt: 
Marketing -- South Africa -- Management.
Available: Copies:
11. 
Cover image for There's a Tsotsi in the boardroom : winning in a hostile world
There's a Tsotsi in the boardroom : winning in a hostile world
There's a Tsotsi in the boardroom : winning in a hostile world
by 
Kuzwayo, Muzi.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Marketing -- South Africa.
Available: Copies:
12. 
Cover image for Buyer behaviour : understanding consumer psychology and marketing
Buyer behaviour : understanding consumer psychology and marketing
Buyer behaviour : understanding consumer psychology and marketing
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumers -- South Africa.
Available: Copies:
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