-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

Creativity : unexpected but relevant selling messages -- Branding : identity and image strategy

. It discusses the tools at a copywriter's command--creating a distinctive brand voice, telling stories

world. Eye witness: Lee Clow -- Hearts and minds: the selling of politics. Eye witness: Lord Bell

Sponsorships -- 22 Packaging, Point-of-Perchase Communications, and Signage -- 23 Personal Selling.

; Publications ; Proposals as a marketing tool -- Selling strategies : What is selling? ; Selling services versus

your market -- Understanding trends -- Product and image -- Getting it made -- Selling your collection

-- Effects on Product Costs and Prices -- Summarizing Economic Effects -- 22. Personal Selling (Online).

selling your work -- The student book -- Conclusion.

BUSINESS & ECONOMICS -- Sales & Selling.

been the world's #1 best-selling Lightroom book. In this latest version for Lightroom 4, Scott uses his