Search Results for Consumer behaviour.

Select an Action

17 Results Found

1 2

00000IIE

133.

Global marketing & advertising : understanding cultural paradoxes

Mooij, Marieke K. de, 1943- author.

Format:

Books

Publication Date

2019

Excerpt:

Consumer behavior -- Cross-cultural studies.

Available: Copies:

134.

Consumer behavior

Schiffman, Leon G., author.

Format:

Books

Publication Date

2019

Excerpt:

Consumer behavior / Schiffman, Leon G., author.

Available: Copies:

135.

Strategic brand management

Elliott, Richard H., author.

Format:

Books

Publication Date

2018

Excerpt:

strategies they employ to compete for consumer loyalty.Written by international experts in the field, the

Available: Copies:

136.

Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation

Available: Copies:

137.

Marketing tourism in South Africa

George, Richard, 1968- author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104452&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

the tourism market -- 6. Segmentation, targeting, and positioning -- 7. Consumer behaviour in tourism

Available: Copies:

Select an Action

1 2

	{displayName}	{count}
{error}