in the office relating to budgeting, buying and selling, wages and salaries, petty cash, banking and

mobile -- Managing personal communications: direct and database marketing and personal selling

"Bringing together the most influential scholars in the field, the fourth edition of this best-selling

ownership of subsidiaries through buying or selling shares -- Changes resulting from the issue of additional

, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public

persuasive) essays -- 10. Advertising selling the product -- 11. Managing the news -- 12. Textbooks: managing

advertising -- Public relations and selling -- Public relations and research -- The practice of public

selling your work -- The student book -- Conclusion.

-- Managing growth of SMTEs -- Selling/haversting the venture -- Case study: Kamieskroon Bed & Breakfast

Groundwork; P/PM Economics; Selling PPM to Management: Battle for Share of the Mind; PM Basics; PM

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

For over 20 years, this has been the best-selling guide to software engineering for students and