Search Results for Advertising campaigns.

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13.

Integrated organisational communication

Barker, Rachel, 1958-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

traditional advertising -- ch. 9. Advertising management -- ch. 10. Integrated online communication -- Section

Available: Copies:

14.

Integrated organisational communication

Barker, Rachel, 1958- editor.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live

Format:

Electronic Resources

Publication Date

2013

Excerpt:

traditional advertising -- ch. 9. Advertising management -- ch. 10. Integrated online communication -- Section

Available: Copies:

15.

Public relations : writing and media techniques

Wilcox, Dennis L.

Format:

Regular print

Publication Date

2013

Excerpt:

presentations -- 16. Using direct mail and advertising ; Part four. Managing perograms and campaigns : 17

Available: Copies:

16.

Advertising creative : strategy, copy, design

Altstiel, Tom.

Format:

Books

Publication Date

2013

Excerpt:

Advertising creative : strategy, copy, design / Altstiel, Tom.

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17.

Encyclopedia of major marketing strategies

Miskelly, Matthew, Éditeur scientifique.

Format:

Books

Publication Date

2013

Excerpt:

Advertising campaigns -- United States -- History -- 21st century.

Available: Copies:

18.

Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

Scott, David Meerman.

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg

Format:

Books

Publication Date

2011

Excerpt:

the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated

Available: Copies:

19.

Introducing public relations : theory and practice

Butterick, Keith.

Format:

Books

Publication Date

2011

Excerpt:

campaigns into practice -- Corporate communications and financial PR -- Government and the public sector

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20.

Campaign communication and political marketing

Maarek, Philippe J.

Format:

Books

Publication Date

2011

Excerpt:

Campaign communication and political marketing / Maarek, Philippe J.

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21.

Killer Facebook ads : master cutting-edge Facebook advertising techniques

Weintraub, Marty, 1959-

Format:

Books

Publication Date

2011

Excerpt:

Killer Facebook ads : master cutting-edge Facebook advertising techniques / Weintraub, Marty, 1959-

Available: Copies:

22.

The Routledge handbook of health communication

Thompson, Teresa L.

Format:

Books

Publication Date

2011

Excerpt:

Theoretical Opportunities / Chris N. Sciamanna -- 13.Developing Effective Media Campaigns for Health Promotion

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23.

The fundamentals of creative advertising

Burtenshaw, Ken.

Format:

Books

Publication Date

2011

Excerpt:

Advertising campaigns.

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24.

Presidential campaign communication : the quest for the White House

Smith, Craig Allen, 1949 February 4-

Format:

Books

Publication Date

2010

Excerpt:

Presidential campaign communication : the quest for the White House / Smith, Craig Allen, 1949

Available: Copies:

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