used as the underlying economic model of the firm; each topic is then related to an element of the

economics of entrepreneurship. Written in a more accessible style, this book contains much that made this

declining performance? Value Creation: The Power of Brand Equity is a framework for success that empowers

groundbreaking new concept of the Megacommunity. This is a new form of collaborative network, a community of

liability. Discover how your firm's identity is related to - and different from - its organizational culture

strategy, access to material resources, and perceptions of a firm's legitimacy held by key external parties

Millward Brown (Firm)

comprehensive account of this design milestone - a unique glimpse into the creative output of a firm that

distinctive feature is that, alongside the formal work, there is illuminating philosophical commentary. This

The bottom line, Luftman contends, is that a firm must coordinate, or align, four elements: its