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13. 
Cover image for The psychology of advertising
The psychology of advertising
by 
Fennis, Bob Michaël, 1968- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Consumers -- Attitudes.
Available: Copies:
14. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2021
Excerpt: 
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
Available: Copies:
15. 
Cover image for MARKETING TOURISM AND HOSPITALITY : concepts and cases.
MARKETING TOURISM AND HOSPITALITY : concepts and cases.
by 
GEORGE, RICHARD.
Format: 
Books
Publication Date 
2021
Excerpt: 
marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in
Available: Copies:
16. 
Cover image for Marketing tourism in South Africa
Marketing tourism in South Africa
by 
George, Richard, 1968- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
: Analysing the tourism market -- 6. Segmentation, targeting, and positioning -- 7. Consumer behaviour in
Available: Copies:
17. 
Cover image for Consumer behavior
Consumer behavior
by 
Schiffman, Leon G., author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Consumer behavior / Schiffman, Leon G., author.
Available: Copies:
18. 
Cover image for Millennials, goldfish & other training misconceptions : debunking learning myths and superstitions
Millennials, goldfish & other training misconceptions : debunking learning myths and superstitions
by 
Quinn, Clark N., 1956- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
laid them bare before the research and evidence. Now, myth busting has never been easier. Millennials
Available: Copies:
19. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
Available: Copies:
20. 
Cover image for The impact of brand presence at music festivals a consumer perspective on what works and what doesn't
The impact of brand presence at music festivals a consumer perspective on what works and what doesn't
The impact of brand presence at music festivals a consumer perspective on what works and what doesn't
by 
Crabtree, Amy-Sue
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
Brand consumer behaviour -- Research -- South Africa
Available: Copies:
21. 
Cover image for The consumer decision journey of a Varsity College student the moment of truth
The consumer decision journey of a Varsity College student the moment of truth
The consumer decision journey of a Varsity College student the moment of truth
by 
Orton, Lesley John
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
Brand Consumer Behaviour -- Research -- South Africa
Available: Copies:
22. 
Cover image for How customer service impacts brand loyalty in the Durban privately owned restaurant industry
How customer service impacts brand loyalty in the Durban privately owned restaurant industry
How customer service impacts brand loyalty in the Durban privately owned restaurant industry
by 
Hartzer, Tegan
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
Brand consumer behaviour -- Research
Available: Copies:
24. 
Cover image for Exploring public relations : global strategic communication
Exploring public relations : global strategic communication
by 
Tench, Ralph, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
relations management -- Public relations and the consumer -- Business-to-business public relations -- Public
Available: Copies:
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