: Publicity; Newsworthy information; Generating news; News peg; Transparent communication -- Media theory and

, publicity, and corporate program -- International advertising and promotion -- Evaluating the social

, evolution and the issue of the "global community" -- Cosmopolitanism, publicity, and the emergence of a

Public Opinion and Modes of Publicity / Intercultural Contexts -- World Public Opinion / Cultural

, media kits, and pitches -- 7. Creating news features and op-eds -- 8. Selecting publicity photos and

deal -- Contracts -- Marketing -- Publicity and public relations -- Sponsorships -- 17. Concert venues

Publicity -- Case studies.

and increasing response rates -- Design issues affecting nonresponse -- Survey publicity -- Use of

Publicity.

Internet in publicity.

not so great outdoors-from billboards to lawn signs-getting more while spending less -- Publicity

writer -- Defining public relations -- Analyzing, predicting and counseling -- Advertising, publicity and