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1.

Designing B2B brands : lessons from Deloitte and 182,000 brand managers

by

Martinez Onaindia, Carlos.

Format:

Books

Publication Date

2013

Excerpt:

Trademarks -- Design.

Available: Copies:

2.

Designing brand identity : an essential guide for the whole branding team

by

Wheeler, Alina.

E-book - Full text from Dawsonera. To print, you will need to select one page at a time
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html

Format:

Books

Publication Date

2013

Excerpt:

Trademarks -- Design.

Available: Copies:

3.

Cover image for Brands & branding in South Africa 2012 : brands--the people's choice.

Brands & branding in South Africa 2012 : brands--the people's choice.

Brands & branding in South Africa 2012 : brands--the people's choice.

by

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2012

Excerpt:

Trademarks -- South Africa.

Available: Copies:

4.

Cover image for Computers and creativity

Computers and creativity

Computers and creativity

by

Plotkin, Robert, 1971-

Format:

Books

Publication Date

2012

Excerpt:

-- Copyrights -- Patents -- Trademarks and Domain Names -- Intellectual Property Issues in the Internet World

Available: Copies:

5.

From brand vision to brand evaluation : the strategic process of growing and strengthening brands

From brand vision to brand evaluation : the strategic process of growing and strengthening brands

by

De Chernatony, L. (Leslie)

View this book online, via DawsonERA, both on- and off-campus

Format:

Books

Publication Date

2012

Excerpt:

Trademarks.

Available: Copies:

6.

Cover image for Brands & branding South Africa 2011 : the people's choice.

Brands & branding South Africa 2011 : the people's choice.

Brands & branding South Africa 2011 : the people's choice.

by

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2011

Excerpt:

Trademarks -- South Africa.

Available: Copies:

7.

Cover image for A guide to intellectual property law

A guide to intellectual property law

A guide to intellectual property law

by

Ramsden, Peter A.

Format:

Books

Publication Date

2011

Excerpt:

Trademarks.

Available: Copies:

8.

Cover image for Adams & Adams practitioner's guide to intellectual property law

Adams & Adams practitioner's guide to intellectual property law

Adams & Adams practitioner's guide to intellectual property law

by

Adams & Adams.

Format:

Books

Publication Date

2011

Excerpt:

Trademarks -- South Africa.

Available: Copies:

9.

Cover image for Brands & branding in South Africa 2010 : brands- the people's choice.

Brands & branding in South Africa 2010 : brands- the people's choice.

Brands & branding in South Africa 2010 : brands- the people's choice.

by

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2010

Excerpt:

Trademarks -- South Africa.

Available: Copies:

10.

Cover image for The vibe : the marketing handbook for every product, service and industry

The vibe : the marketing handbook for every product, service and industry

by

Bertwistle , Gary.

Format:

Books

Publication Date

2010

Excerpt:

Trademarks.

Available: Copies:

11.

Cover image for Illustration : a visual history

Illustration : a visual history

Illustration : a visual history

by

Heller, Steven.

Format:

Books

Publication Date

2008

Excerpt:

and trademarks.

Available: Copies:

12.

Cover image for Coca-globalization : following soft drinks from New York to New Guinea

Coca-globalization : following soft drinks from New York to New Guinea

Coca-globalization : following soft drinks from New York to New Guinea

by

Foster, Robert John, 1957-

Publisher description http://www.loc.gov/catdir/enhancements/fy0809/2007026773-d.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0730/2007026773-b.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0730/2007026773-t.html

Format:

Books

Publication Date

2008

Excerpt:

-cola : the multilocal multinational corporation -- Qualifying products : trademarks, brands and value

Available: Copies:

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Affinity Advertising and Publishing.

(7)

De Chernatony, L. (Leslie)

(2)

Roberts, Kevin, 1949-

(2)

Sunday times (Johannesburg, South Africa)

(2)

Wheeler, Alina.

(2)

(1)

Baskerville, David.

(1)

Baskerville, Tim.

(1)

Bertwistle , Gary.

(1)

Buys, Reinhardt.

(1)

Chwast, Seymour.

(1)

Cronjé, Francis.

(1)

Drawbaugh, Kevin.

(1)

Evamy, Michael.

(1)

Fellenstein, Craig.

(1)

Fletcher, Alan.

(1)

Foster, Robert John, 1957-

(1)

Hasegawa, Sumio.

(1)

Heller, Steven.

(1)

Holmes, Keith C.

(1)

(1)

Kobayashi, Shigeji.

(1)

Kongolo, Tshimanga.

(1)

Martinez Onaindia, Carlos.

(1)

McQueen, Humphrey, 1942-

(1)

Mollerup, Per, 1942-

(1)

(1)

Muhlberg, Hans.

(1)

Napier, H. Albert, 1944-

(1)

Packard, Ashley.

(1)

(1)

(1)

Plotkin, Robert, 1971-

(1)

Ralston, Rachel.

(1)

Ramsden, Peter A.

(1)

Resnick, Brian, 1974-

(1)

(1)

Richey, Susan M., 1950- author.

(1)

(1)

(1)

Slaughter, Sheila.

(1)

Smith, Gordon V., 1937- author.

(1)

South African Bureau of Standards. Design Institute.

(1)

Vassallo, Jaclyn.

(1)

(1)

Webster, G. C. (Geoffrey Charles), 1928-

(1)

Wilson, Lee, 1951-

(1)

(1)

Format

(42)

Item Category 1

Non-Fiction Books

Reference Books

Material Type

Prescribed books

Recommended Books

Reference Books

Language

(42)

Library

RC Pretoria CBD

VC Durban North

VC Pietermaritzburg

Publication Date

Subject

(13)

Brand name products.

(11)

Trademarks -- South Africa.

(8)

Brand name products -- South Africa.

(7)

Advertising -- Brand name products.

(6)

Consumers' preferences -- South Africa.

(6)

(6)

Branding (Marketing)

(5)

Trademarks -- Design.

(5)

Consumers' preferences.

(4)

Corporations -- South Africa.

(4)

Trademarks -- Law and legislation.

(3)

Brand name products -- Marketing -- Management.

(2)

Business names -- Law and legislation.

(2)

Business names.

(2)

Copyright -- South Africa.

(2)

(2)

Intellectual property -- South Africa.

(2)

Logos (Symbols) -- Design.

(2)

Patent laws and legislation -- South Africa.

(2)

(2)

Product management.

(2)

Art and society -- History.

(1)

Beeldende kunsten.

(1)

(1)

Brand name products -- Forecasting.

(1)

Brand name products -- Law and legislation -- Europe.

(1)

Brand name products -- Management.

(1)

Branding (Marketing) -- Management.

(1)

Branding (Marketing) -- South Africa -- Popular works.

(1)

Business and education -- United States.

(1)

Business enterprises -- Computer networks.

(1)

Business names -- History.

(1)

Business names -- Law and legislation -- South Africa -- Popular works.

(1)

Business names -- Law and legislation -- South Africa.

(1)

(1)

(1)

Coca Cola (Trademark) -- History.

(1)

Coca-Cola Company -- History.

(1)

Cola drinks -- Social aspects.

(1)

Commerce -- Social aspects.

(1)

Commercial art -- History.

(1)

Communication visuelle.

(1)

Competition -- South Africa.

(1)

(1)

Computer networks -- Law and legislation -- South Africa.

(1)

Computers -- Social aspects.

(1)

Comunicação visual.

(1)

Conflict of laws -- Competition, Unfair.

(1)

Consumers -- Social aspects.

(1)

(1)

Copyrights -- Europe.

(1)

Corporate identity.

(1)

Corporate image.

(1)

Corporation law -- South Africa.

(1)

Corporation law.

(1)

Corporations -- United States -- Growth.

(1)

Creative ability.

(1)

Culture and globalization.

(1)

Customer relations -- Management.

(1)

Customer services -- Management.

(1)

DESIGN -- Graphic Arts -- General.

(1)

(1)

Design protection.

(1)

(1)

(1)

Digital media -- Law and legislation -- United States.

(1)

Digital media -- Law and legislation.

(1)

Digital technology

(1)

(1)

Education, Higher -- Economic aspects -- United States.

(1)

Electronic commerce.

(1)

Fletcher, Alan, 1931-2006.

(1)

Freedom of expression -- United States.

(1)

Freedom of expression.

(1)

Freedom of information

(1)

Freedom of speech

(1)

Government regulation

(1)

Graphic arts -- History.

(1)

(1)

Intellectual property

(1)

Intellectual property (International law)

(1)

Intellectual property -- Africa.

(1)

Intellectual property.

(1)

International business enterprises -- Management.

(1)

Internet -- Law and legislation -- South Africa.

(1)

Internet -- Law and legislation -- United States.

(1)

Internet -- Law and legislation.

(1)

Inventions -- History.

(1)

Inventors, Black -- Biography.

(1)

Inventors, Black -- History.

(1)

(1)

Logos (Symbols) -- Catalogs.

(1)

Logos (Symbols) -- Pictorial works.

(1)

(1)

Markalı ürünler.

(1)

(1)

Marques de commerce -- Histoire.

(1)

(1)

(1)

Merken (commercie)

(1)

(1)

(1)

Music -- Vocational guidance -- United States -- Handbooks, manuals, etc.

(1)

Music trade -- Vocational guidance -- United States -- Handbooks, manuals, etc.

(1)

(1)

Patents -- United States.

(1)

(1)

(1)

Productontwikkeling.

(1)

Relationship marketing.

(1)

(1)

Symbolism in advertising.

(1)

Telecommunication -- Law and legislation -- United States.

(1)

Telecommunication -- Law and legislation.

(1)

Telecommunications

(1)

Trademarks -- History.

(1)

Trademarks -- Japan -- Catalogs.

(1)

Trademarks -- Law and legislation -- Europe.

(1)

Trademarks -- Law and legislation -- South Africa -- Popular works.

(1)

Trademarks -- Law and legislation -- South Africa.

(1)

Trademarks -- Law and legislation -- United States -- Popular works.

(1)

Trademarks -- Law and legislation -- United States.

(1)

Trademarks -- Pictorial works.

(1)

Trademarks -- United States.

(1)

Trademarks -- Valuation -- United States.

(1)

(1)

(1)

Universities and colleges -- United States -- Sociological aspects.

(1)

(1)

Visual communication.

(1)

Visuelle Wahrnehmung.

(1)

(1)

Üretim yönetimi.

(1)

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