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13.

Integrated marketing communication : a contemporary approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

Sales promotion -- South Africa.

Available: Copies:

14.

Integrated marketing communications in advertising and promotion

Shimp, Terence A.

Format:

Books

Publication Date

2010

Excerpt:

Integrated marketing communications in advertising and promotion / Shimp, Terence A.

Available: Copies:

15.

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Format:

Books

Publication Date

2009

Excerpt:

Advertising and integrated brand promotion / O'Guinn, Thomas C.

Available: Copies:

16.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

17.

Integrated advertising, promotion, and marketing communications

Clow, Kenneth E.

Format:

Books

Publication Date

2007

Excerpt:

Integrated advertising, promotion, and marketing communications / Clow, Kenneth E.

Available: Copies:

18.

Health communication : theory and practice

Berry, Dianne.

Format:

Books

Publication Date

2007

Excerpt:

Health promotion -- Psychological aspects.

Available: Copies:

19.

Promoting health and emotional well-being in your classroom

Page, Randy M.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0610/2006008092.html

Format:

Books

Publication Date

2007

Excerpt:

Mental health promotion.

Available: Copies:

20.

Advertising, promotion and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2006

Excerpt:

Advertising, promotion and other aspects of integrated marketing communications / Shimp, Terence A.

Available: Copies:

21.

How to write great copy : learn the unwritten rules of copywriting

Gettins, Dominic.

Books24x7 http://www.books24x7.com/marc.asp?bookid=18789
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=258572
Ebook Library http://www.SLQ.eblib.com.au/patron/FullRecord.aspx?p=258572
ebrary http://site.ebrary.com/id/10137812
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=157220

Format:

Electronic Resources

Publication Date

2006

Excerpt:

BUSINESS & ECONOMICS -- Advertising & Promotion.

Available: Copies:

22.

The fundamentals of creative advertising

Burtenshaw, Ken.

Click here to view book
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=354463

Format:

Electronic Resources

Publication Date

2006

Excerpt:

BUSINESS & ECONOMICS -- Advertising & Promotion.

Available: Copies:

23.

Typography workbook : a real-world guide to using type in graphic design

Samara, Timothy.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0415/2004002733.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0835/2004002733-b.html

Format:

Books

Publication Date

2004

Excerpt:

, promotions, and advertising -- Posters -- Type in motion: animations and film titles -- Visual identity

Available: Copies:

24.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2001

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

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