: Developing an "Eye" for Good Fit -- Pockets: Building a Handy Compartment -- Tucks and Pleats: Tailoring a

Supply chain management : strategy, planning, and operation / Chopra, Sunil, 1960-

Strategic planning.

Building -- Planning -- Handbooks, manuals, etc.

citizen voices in different national, cultural and institutional contexts. Building bridges across media

boundaries of the possible -- Committing to goals they do not know how to achieve -- Building bridges when

-- Brand positioning and differentiation -- Choosing a name for a strong brand -- Brand contact planning

Communications function / Strategic Planning: Timeless Wisdom Still Shapes Successful Communication Programs

: building the conceptual framework -- The how of the study: building the research design -- Primary data

-- Strategic thinking and planning -- Making it happen -- Relating the parts to the whole -- Building

marketing -- Role of marketing in strategic planning -- Marketing environment -- Marketing information

foundation -- Darts : tapering to fit the garment -- Pockets : building a handy compartment -- Seams