IIE Logo

Switch to list view
Switch to thumbnail view
Select an Action
56 Results Found Subscribe to search results
000000000000IIE
Print
1. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Andrews, J. Craig, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Communication in marketing -- Textbooks.
Available: Copies:
2. 
Cover image for Introduction to marketing : a South African perspective
Introduction to marketing : a South African perspective
Introduction to marketing : a South African perspective
by 
Cunningham, Nicole.
Format: 
Books
Publication Date 
2018
Excerpt: 
Introduction to marketing : a South African perspective / Cunningham, Nicole.
Available: Copies:
3. 
Cover image for Strategic integrated marketing communications
Strategic integrated marketing communications
by 
Percy, Larry, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1776444&site=ehost-live
Format: 
Books
Publication Date 
2018
Excerpt: 
Communication in marketing.
Available: Copies:
4. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.
Available: Copies:
5. 
Cover image for Exploring public relations : global strategic communication
Exploring public relations : global strategic communication
by 
Tench, Ralph, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Exploring public relations : global strategic communication / Tench, Ralph, author.
Available: Copies:
6. 
Cover image for Brand communication in context : reading pack.
Brand communication in context : reading pack.
Brand communication in context : reading pack.
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2016
Excerpt: 
Communication in marketing.
Available: Copies:
7. 
Cover image for The psychology of advertising
The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2016
Excerpt: 
students, as well as researchers and lecturers in social psychology, marketing, and communications. It is
Available: Copies:
9. 
Cover image for Advertising media planning : a brand management approach
Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
Marketing.
Available: Copies:
11. 
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2014
Excerpt: 
Communication in marketing.
Available: Copies:
12. 
Cover image for Brand media strategy : integrated communications planning in the digital era
Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2014
Excerpt: 
Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-
Available: Copies:
Limit Search Results
Access Level
Author
Cant, M. C. (Michael Colin), 1957- editor.
(4)
Belch, George E. (George Edward), 1951-
(3)
Belch, Michael A.
(3)
Shimp, Terence A.
(3)
Van Heerden, Neels, 1957-
(3)
Format
Item Category 1
Material Type
Language
Library
Publication Date
Subject
Communication in marketing.
(27)
Advertising.
(15)
Marketing.
(10)
Sales promotion.
(8)
Branding (Marketing)
(5)
Item Available
Advanced Search Location