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1.

Cover image for Marketing management

Marketing management

by

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Marketing management / Kotler, Philip.

Available: Copies:

2.

Cover image for Marketing communications

Marketing communications

Marketing communications

by

Egan, John, 1952- author.

Format:

Books

Publication Date

2023

Excerpt:

Marketing communications / Egan, John, 1952- author.

Available: Copies:

3.

Cover image for Digital marketing

Digital marketing

Digital marketing

by

Chaffey, Dave 1963- VerfasserIn.

Format:

Books

Publication Date

2022

Excerpt:

Digital marketing Chaffey, Dave 1963- VerfasserIn.

Available: Copies:

4.

Cover image for Digital marketing

Digital marketing

Digital marketing

by

Chaffey, Dave, 1963- author.

Format:

Books

Publication Date

2016

Excerpt:

Digital marketing / Chaffey, Dave, 1963- author.

Available: Copies:

5.

Cover image for Marketing management

Marketing management

by

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

Marketing management / Kotler, Philip, author.

Available: Copies:

6.

Cover image for Marketing management

Marketing management

by

Marshall, Greg W.

Format:

Books

Publication Date

2015

Excerpt:

Marketing management / Marshall, Greg W.

Available: Copies:

7.

Cover image for Marketing research

Marketing research

by

Aaker, David A., author.

Format:

Books

Publication Date

2013

Excerpt:

Marketing research / Aaker, David A., author.

Available: Copies:

8.

Cover image for International marketing

International marketing

by

Bothma, Cornelius (DE-601)602081548

Inhaltsverzeichnis http://www.gbv.de/dms/zbw/667182799.pdf

Format:

Books

Publication Date

2011

Excerpt:

International marketing Bothma, Cornelius (DE-601)602081548

Available: Copies:

9.

Cover image for Marketing research

Marketing research

Marketing research

by

Aaker, David A.

Format:

Books

Publication Date

2011

Excerpt:

Marketing research / Aaker, David A.

Available: Copies:

10.

Cover image for International marketing.

International marketing.

International marketing.

by

Ghauri, Pervez N., 1948-

Format:

Books

Publication Date

2010

Excerpt:

International marketing. Ghauri, Pervez N., 1948-

Available: Copies:

11.

Cover image for Marketing research

Marketing research

by

Aaker, David A.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-d.html

Format:

Books

Publication Date

2007

Excerpt:

Marketing research / Aaker, David A.

Available: Copies:

12.

Cover image for Marketing ROI

by

Lenskold, James D.

Format:

Books

Publication Date

2003

Excerpt:

Marketing ROI Lenskold, James D.

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

(16)

Kotler, Philip.

(9)

Kotler, Philip, author.

(8)

Cant, M. C. (Michael Colin), 1957-

(5)

Independent Institute of Education. Vega School.

(5)

Van Heerden, Neels, 1957-

(5)

Aaker, David A.

(4)

Advertising Media Association of South Africa.

(4)

Cant, M. C. (Michael Colin), 1957- editor.

(4)

Chaffey, Dave, 1963- author.

(4)

Keller, Kevin Lane, 1956-

(4)

Quirk eMarketing (Firm)

(4)

Stokes, Rob (eMarketing specialist)

(4)

Strydom, J. W. (Johan Wilhelm), 1952-

(4)

Tuten, Tracy L., 1967- author.

(4)

(4)

Armstrong, Gary (Gary M.)

(3)

Belch, George E. (George Edward), 1951-

(3)

Belch, Michael A.

(3)

(3)

Beverland, Michael, author.

(3)

Cateora, Philip R.

(3)

Diggines, Colin.

(3)

Duncan, Tom (Thomas R.)

(3)

Machado, Ricardo.

(3)

Roberts-Lombard, Mornay, editor.

(3)

Shimp, Terence A.

(3)

Tassiopoulos, Dimitri.

(3)

Van Rensburg, Mari Jansen.

(3)

Armstrong, Gary (Gary M.), author.

(2)

Armstrong, Gary.

(2)

Baloglu, Seyhmus, author.

(2)

Bly, Robert W., author.

(2)

Blythe, Jim, author.

(2)

Bowen, John (John T.), 1948-

(2)

Bowen, John (John T.), 1948- author.

(2)

(2)

Chartered Institute of Public Relations.

(2)

Chopra, Sunil, 1960-

(2)

Cunningham, Nicole author.

(2)

Dru, Jean-Marie.

(2)

(2)

(2)

Ellis-Chadwick, Fiona, author.

(2)

(2)

George, Richard, 1968- author.

(2)

(2)

(2)

Graham, John L.

(2)

(2)

Kartajaya, Hermawan, 1947- author.

(2)

Klopper, H. B., 1974-

(2)

Koekemoer, Ludi.

(2)

Leong, G. Keong, author.

(2)

Lindström, Martin, 1970-

(2)

Makens, James C.

(2)

Makhitha, K. M.

(2)

Meindl, Peter, 1970-

(2)

Moore, Carlos W.

(2)

Ngambi, Hellicy Chakosamoto, editor.

(2)

Nieuwenhuizen, C. (Cecile)

(2)

Rudansky-Kloppers, Sharon, author.

(2)

Schneider, Gary P., 1952-

(2)

Seitel, Fraser P.

(2)

Setiawan, Iwan, author.

(2)

Smith, P. R. (Paul Russell), 1957- author.

(2)

Solomon, Michael R., author.

(2)

Stratten, Scott.

(2)

Strydom, J. W. (Johan Wilhelm), 1952- editor.

(2)

Tait, Madéle, editor.

(2)

Tan, Keah-Choon, author.

(2)

Van Heerden, Neels, 1957- editor.

(2)

Van Nieuwenhuizen, P. J. J.

(2)

Van Noordwyk, A.

(2)

(2)

Venter, Peet, 1964-

(2)

Walker, Orville C.

(2)

Wheeler, Alina.

(2)

Wisenblit, Joseph.

(2)

Wisner, Joel D., author.

(2)

Young, Antony, 1964-

(2)

Aaker, David A., author.

(1)

Abson, Emma, author.

(1)

Adam, Muhammad (College teacher)

(1)

Affinity Advertising and Publishing.

(1)

Alcock, GG, author.

(1)

Alsemgeest, Liezel.

(1)

(1)

American Institute of Graphic Arts.

(1)

Andrews, J. Craig, author.

(1)

Andrews, J. Craig.

(1)

Angelopulo, G. C. (George Charles), 1956-

(1)

Angelopulo, G. C. (George Charles), 1956- editor.

(1)

(1)

Appau, Samuelson, editor.

(1)

Argenti, Paul A.

(1)

Arruda, William, 1961- author.

(1)

(1)

Atak, Mike, writer of introductory material.

(1)

(1)

Badenhorst, J. A. (Johanna Adolphina), 1954-

(1)

Badenhorst, J. A. (Johanna Adolphina), 1954- contributor.

(1)

(1)

Balasubramanian, Sridhar, author.

(1)

Baptiste, Annie.

(1)

Barker, Donald, 1953- author.

(1)

Barker, Melissa S., author.

(1)

Barker, Rachel, 1958-

(1)

Barker, Rachel, 1958- editor.

(1)

(1)

Barringer, Bruce R., author.

(1)

Beech, John G., 1947-

(1)

Bendle, Neil T. Marketing metrics : the manager's guide to measuring marketing performance.

(1)

Bendle, Neil T., author.

(1)

(1)

Bennett, J. A. (J. Alf)

(1)

Berndt, A. (Adele), 1966-

(1)

(1)

Bester, Karel Marcell.

(1)

Bester, Karle Marcell.

(1)

(1)

Bickle, Marianne C.

(1)

Bjerre, Mogens, 1959-

(1)

Black, P. A. (Philip A.)

(1)

Blackwell, Roger D.

(1)

Bladen, Charles, author.

(1)

(1)

(1)

Bond, Jonathan, 1957-

(1)

Borrieci, Ronald N. Instructor's manual with video guide to accompany Marketing management, 13th ed.

(1)

Botha, Stephné.

(1)

Bothma, Cornelius (DE-601)602081548

(1)

(1)

Boyd, Harper W.

(1)

Bremner, Nicola.

(1)

Brevis, Tersia, 1967-

(1)

Brink, A. (Annekie)

(1)

Burgess, Steven (DE-601)062018868 (DE-588)171776135

(1)

Burgess, Steven M.

(1)

Burke, Rory, 1952-

(1)

(1)

Butterick, Keith.

(1)

Calkins, Tim éditeur intellectuel.

(1)

Calvin, Robert J.

(1)

Cameron, Linda D. (Linda Diane), 1960- editor.

(1)

Campelo, Adriana, editor.

(1)

Campos, Cristian.

(1)

Cankurtaran, Pinar, author.

(1)

Cannon, Joseph P. (Assistant professor of marketing)

(1)

Cassim, Shahida.

(1)

Chadwick, Simon, 1964-

(1)

Chaffey, Dave 1963- VerfasserIn.

(1)

Chaffey, Dave, 1963-

(1)

Charlesworth, Alan, 1956-

(1)

Chartered Institute of Marketing.

(1)

Chen, Charlie C. (Associate professor)

(1)

Chernev, Alexander, author

(1)

(1)

Choi, Tsan-Ming, editor.

(1)

Christensen, Alan J., editor.

(1)

(1)

Cijo, Mark, author.

(1)

(1)

Clay, Bruce (Writer on search engine optimization), author.

(1)

Clow, Kenneth E.

(1)

(1)

Connell, Joanne, author.

(1)

Cook, Carla Maree.

(1)

Cook, Gordon, 1948-

(1)

Cooklin, Gerry.

(1)

(1)

Cox, Steven M. (Steven Michael), 1951- Test item file to accompany Marketing management, 13th ed.

(1)

Crandall, Richard E., 1930-

(1)

Crandall, William, 1956-

(1)

Cronje, William.

(1)

Cunningham, Nicole.

(1)

(1)

Da Silva Esclana, Natasha.

(1)

Dalla Pria, Madel.

(1)

Daniels, Lawrence J., 1942-

(1)

(1)

Davis, John, 1960 February 17-

(1)

Davis, John, 1960 February 17- author.

(1)

(1)

Day, George S., author.

(1)

De Beer, Andreas.

(1)

De Mesa, Alycia.

(1)

Desforges, Toby.

(1)

Desgrippes, Joël.

(1)

Dickinson, Michael.

(1)

Dierdonck, R. van (Roland)

(1)

(1)

Dobie, Kaylee Anne.

(1)

Dobscha, Susan, editor.

(1)

Dowling, Ross Kingston.

(1)

Drewniany, Bonnie L., author.

(1)

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Du Toit, Michael, editor.

(1)

(1)

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(316)

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(5)

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(1)

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Subject

(60)

Branding (Marketing)

(59)

Internet marketing.

(35)

Communication in marketing.

(27)

Marketing research.

(26)

(25)

Marketing -- Management.

(20)

(20)

Brand name products.

(16)

Consumer behavior.

(12)

Marketing -- South Africa -- Management.

(11)

Strategic planning.

(11)

Tourism -- Marketing.

(10)

Entrepreneurship.

(9)

Marketing -- South Africa.

(9)

(9)

Brand name products -- Management.

(8)

Public relations.

(8)

Sales promotion.

(8)

Small business -- Management.

(8)

Marketing channels -- Management.

(7)

Physical distribution of goods -- Management.

(7)

Relationship marketing.

(7)

Electronic commerce.

(6)

Hospitality industry -- Marketing.

(6)

Industrial management.

(6)

Success in business.

(6)

(6)

Advertising -- Brand name products.

(5)

Advertising -- South Africa.

(5)

Customer services -- Management.

(5)

Marketing research -- South Africa.

(5)

Special events -- Management.

(5)

Advertising media planning -- South Africa.

(4)

Advertising media planning.

(4)

Export marketing.

(4)

Fashion merchandising.

(4)

(4)

(4)

(4)

(4)

Mass media and business -- South Africa.

(4)

Motivation research (Marketing)

(4)

(4)

Strategisch management.

(4)

Tourism -- South Africa -- Marketing.

(4)

(4)

Trademarks -- Design.

(4)

Viral marketing.

(4)

Advertising -- Psychological aspects.

(3)

Advertising agencies.

(3)

Advertising copy.

(3)

Branding (Marketing) -- South Africa.

(3)

Business enterprises -- Finance.

(3)

Business logistics.

(3)

(3)

Clothing trade.

(3)

Communication in management.

(3)

Consumers -- Research.

(3)

Customer relations -- Management.

(3)

Entrepreneurship -- South Africa.

(3)

Graphic arts -- United States -- Marketing.

(3)

Hospitality industry -- South Africa -- Marketing.

(3)

Industrial management -- South Africa.

(3)

International business enterprises.

(3)

Internet advertising.

(3)

(3)

(3)

Marketing -- Mathematical models.

(3)

Marketing channels.

(3)

Marketing research -- South Africa -- Cape Town.

(3)

Materials management.

(3)

(3)

New business enterprises.

(3)

Sales management.

(3)

Small business -- South Africa -- Management.

(3)

Small business marketing.

(3)

Special events -- South Africa -- Management.

(3)

Strategisches Management.

(3)

(3)

Verbraucherverhalten.

(3)

Öffentlichkeitsarbeit.

(3)

Advertising -- Tourism.

(2)

Advertising as Topic.

(2)

Advertising campaigns.

(2)

Arte comercial -- Estados Unidos -- Mercadotecnia.

(2)

Artes gráficas -- Estados Unidos -- Mercadotecnia.

(2)

Aspects psychologiques.

(2)

BUSINESS & ECONOMICS -- Sales & Selling.

(2)

(2)

Brand name products -- Marketing -- Management.

(2)

Business -- Handbooks, manuals, etc.

(2)

Business -- Marketing -- Handbooks, manuals, etc.

(2)

Business names.

(2)

Commercial art -- United States -- Marketing.

(2)

Commercial art.

(2)

Communication in marketing -- South Africa.

(2)

Communication in organizations.

(2)

(2)

Consumer behavior -- South Africa.

(2)

Consumer behaviour.

(2)

Consumers -- Attitudes.

(2)

Consumers -- Psychology.

(2)

Consumers -- Research -- South Africa.

(2)

Consumers' preferences.

(2)

Corporate image.

(2)

Creative ability in business.

(2)

Customer services.

(2)

Delivery of goods -- Management.

(2)

(2)

Direct marketing.

(2)

(2)

(2)

(2)

Industrial marketing -- Management.

(2)

Industrial procurement.

(2)

International business enterprises -- Management.

(2)

Internet marketing -- South Africa.

(2)

Marketing -- Decision making -- Handbooks, manuals, etc.

(2)

Marketing -- Decision making.

(2)

Marketing -- Evaluation.

(2)

Marketing -- Guidebooks.

(2)

Marketing -- South Africa -- Case studies.

(2)

Marktforschung.

(2)

Mass media and business.

(2)

New business enterprises -- Management.

(2)

Online social networks -- Economic aspects.

(2)

Online social networks.

(2)

Product management.

(2)

Produits de marque -- Commercialisation.

(2)

Produits de marque.

(2)

Professions -- Marketing.

(2)

Public relations -- Management.

(2)

Public relations -- United States.

(2)

Sales management -- South Africa.

(2)

(2)

Social media -- Economic aspects.

(2)

Social media -- Marketing.

(2)

Société de l'information.

(2)

Soziale Software.

(2)

Special events -- Marketing.

(2)

Special events -- Planning.

(2)

Special events -- South Africa -- Planning.

(2)

Spor tesisleri -- Yönetim.

(2)

Sports -- Marketing.

(2)

Sports facilities -- Management.

(2)

Strategic planning -- Case studies.

(2)

Success in business -- South Africa.

(2)

Target marketing.

(2)

(2)

Tourism -- Management.

(2)

Tourisme -- Marketing.

(2)

(2)

(2)

(2)

Web sites -- Design.

(2)

(1)

Advertising -- Banks and banking -- South Africa.

(1)

Advertising -- Coffee.

(1)

Advertising -- Cosmetics.

(1)

Advertising -- Cross-cultural studies.

(1)

Advertising -- Fashion.

(1)

Advertising -- Textbooks.

(1)

Advertising -- United States.

(1)

Advertising agencies -- United States.

(1)

Advertising campaigns -- Case studies.

(1)

Advertising campaigns -- United States.

(1)

Advertising layout and typography.

(1)

Africa, Southern.

(1)

Agences de publicité -- Gestion -- Cas, Études de.

(1)

Agences de publicité -- États-Unis.

(1)

Aircraft industry.

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

Alcoholic beverages -- Advertising.

(1)

Anecdotes as Topic.

(1)

Análisis de mercadeo -- Estados Unidos.

(1)

Artificial intelligence.

(1)

Aspects sociaux.

(1)

Aufsatzsammlung.

(1)

Augmented reality -- Law and legislation -- United States.

(1)

Augmented reality -- Law and legislation.

(1)

Augmented reality -- Moral and ethical aspects.

(1)

Authorship -- Marketing.

(1)

(1)

BUSINESS & ECONOMICS -- Industrial Management.

(1)

BUSINESS & ECONOMICS -- Management Science.

(1)

BUSINESS & ECONOMICS -- Management.

(1)

BUSINESS & ECONOMICS -- Organizational Behavior.

(1)

BUSINESS & ECONOMICS -- Public Relations.

(1)

Bags -- Design.

(1)

(1)

Betriebliche Kennzahl.

(1)

Biology -- Data processing.

(1)

Boş zaman -- Ekonomik açıdan.

(1)

Boş zaman endüstrisi -- Yönetim.

(1)

Brand building -- Research -- South Africa

(1)

Brand choice -- Psychological aspects.

(1)

Brand consumer behaviour -- Research

(1)

(1)

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