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13. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
: partnering to build customer relationships -- Marketing in the digital age : making new customer connections
Available: Copies:
14. 
Cover image for Bottom-line call center management : creating a culture of accountability and excellent customer service
Bottom-line call center management : creating a culture of accountability and excellent customer service
by 
Butler, David L. (David Lawrence)
Format: 
Books
Publication Date 
2004
Excerpt: 
Call centers -- Customer services -- Evaluation.
Available: Copies:
15. 
Cover image for Dealing with difficult people
Dealing with difficult people
by 
Osborne, Christina.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0721/2001055343-d.html
Format: 
Books
Publication Date 
2002
Excerpt: 
Service à la clientèle.
Available: Copies:
16. 
Cover image for Internet marketing : readings and online resources
Internet marketing : readings and online resources
by 
Richardson, Paul, 1962-
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html
Format: 
Books
Publication Date 
2001
Excerpt: 
brand image, enhance customer relations, and create entirely new distribution channels for products and
Available: Copies:
17. 
Cover image for E-business & e-commerce : how to program
E-business & e-commerce : how to program
by 
Deitel, Harvey M., 1945-
Format: 
Books
Publication Date 
2001
Excerpt: 
Models Getting a Loan Online Recruiting on the Web Online News Services Online Travel Services Online
Available: Copies:
18. 
Cover image for Good service is good business : 7 simple strategies for success
Good service is good business : 7 simple strategies for success
by 
DeVrye, Catherine.
Format: 
Books
Publication Date 
2001
Excerpt: 
Customer services.
Available: Copies:
19. 
Cover image for Truth, lies, and advertising : the art of account planning
Truth, lies, and advertising : the art of account planning
by 
Steel, Jon.
Table of contents http://catdir.loc.gov/catdir/toc/onix04/97040334.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/97040334.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/97040334.html
Format: 
Books
Publication Date 
1998
Excerpt: 
Advertising agencies -- Customer services -- United States.
Available: Copies:
20. 
Cover image for Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
by 
Perreault, William D.
Format: 
Books
Publication Date 
1996
Excerpt: 
customers and their buying behavior -- Elements of product planning for goods and services -- Product
Available: Copies:
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