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13.

The golden age of advertising : the 60s

Heimann, Jim, 1948-

Format:

Books

Publication Date

2005

Excerpt:

Publicité -- États-Unis -- Histoire -- 20e siècle.

Available: Copies:

14.

Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more!

Hahn, Fred E., 1925-

Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2002192267.html

Format:

Books

Publication Date

2003

Excerpt:

to Start on the Internet Publicity and Public Relations Media Creativity and Production: Video, CD

Available: Copies:

15.

The new handmade graphics : beyond digital design

Odling-Smee, Anne.

Format:

Books

Publication Date

2002

Excerpt:

-budget -- Personal work -- Self-initiated -- Self-publicity -- Portfolio section -- Endmatter.

Available: Copies:

16.

Contemporary advertising

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

Available: Copies:

17.

The fall of advertising and the rise of PR

Ries, Al.

Format:

Books

Publication Date

2002

Excerpt:

Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top

Available: Copies:

18.

Beyond disruption : changing the rules in the marketplace

Dru, Jean-Marie.

Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html

Format:

Books

Publication Date

2002

Excerpt:

Agences de publicité -- Gestion -- Cas, Études de.

Available: Copies:

19.

The South African handbook on arts and culture 2002/2003

Van Graan, Mike.

Format:

Books

Publication Date

2002

Excerpt:

culture -- The international community, arts and culture -- Media, marketing, advertising and publicity

Available: Copies:

20.

Advertising to children : concepts and controversies

Macklin, M. Carole.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-d.html

Format:

Books

Publication Date

1999

Excerpt:

Publicité télévisée et enfants -- États-Unis.

Available: Copies:

21.

Marketing mistakes and successes

Hartley, Robert F., 1927-

Table of contents http://catdir.loc.gov/catdir/toc/onix05/97014092.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0706/97014092-d.html

Format:

Books

Publication Date

1998

Excerpt:

Power of the public image. Nike: riding high with a great image. Food Lion: bad publicity throttles

Available: Copies:

22.

Under the radar : talking to today's cynical consumer

Bond, Jonathan, 1957-

Table of contents http://catdir.loc.gov/catdir/toc/onix01/97024519.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/97024519.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/97024519.html
Inhaltsverzeichnis Under the radar

Format:

Books

Publication Date

1998

Excerpt:

Agences de publicité -- États-Unis.

Available: Copies:

23.

Visual persuasion : the role of images in advertising

Messaris, Paul.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0655/96025184-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1540105&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0655/96025184-d.html

Format:

Books

Publication Date

1997

Excerpt:

Publicité -- Aspect psychologique.

Available: Copies:

24.

Fundamentals of copy & layout

Book, Albert C.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/96036297.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/96036297.html

Format:

Books

Publication Date

1997

Excerpt:

Publicité -- Mise en pages et typographie.

Available: Copies:

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