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13. 
Cover image for Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Principles of marketing / Kotler, Philip (Philip J.), 1931-
Available: Copies:
14. 
Cover image for Social media explained : untangling the world's most misunderstood business trend
by 
Schaefer, Mark W.
Format: 
Books
Publication Date 
2014
Excerpt: 
Social media explained : untangling the world's most misunderstood business trend / Schaefer, Mark
Available: Copies:
15. 
Cover image for Creative strategy in advertising
by 
Drewniany, Bonnie L., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
marketing : the convenience of shopping at home -- Social media: the ultimate in word-of-mouth advertising
Available: Copies:
16. 
Cover image for Measuring marketing : 110+ key metrics every marketer needs
by 
Davis, John, 1960 February 17- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Measuring marketing : 110+ key metrics every marketer needs / Davis, John, 1960 February 17- author.
Available: Copies:
17. 
Cover image for Introduction to business management
by 
Erasmus, Barney.
Format: 
Books
Publication Date 
2013
Excerpt: 
business -- 4. The business environment -- 5. Corporate social responsibility -- 6. Introduction to general
Available: Copies:
19. 
Cover image for Mobile marketing : an hour a day
by 
Pasqua, Rachel.
Format: 
Books
Publication Date 
2013
Excerpt: 
Mobile marketing : an hour a day / Pasqua, Rachel.
Available: Copies:
20. 
Cover image for Successful event management : a practical handbook
by 
Shone, Anton, author.
Format: 
Books
Publication Date 
2013
Excerpt: 
suppliers -- Social, economic, political and developmental implications -- Making a start and planning the
Available: Copies:
21. 
Cover image for Professional practice for interior designers
by 
Piotrowski, Christine M., 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
Design services -- United States -- Marketing.
Available: Copies:
22. 
Cover image for Essentials of tourism
by 
Cooper, Chris, 1952-
Format: 
Books
Publication Date 
2012
Excerpt: 
: Tourism Demand And Marketing Essentials -- Demand -- Tourism Marketing -- Part 5: Tourism Futures: The
Available: Copies:
23. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
24. 
Cover image for Tourism : concepts and practices
by 
Walker, John R.
Format: 
Books
Publication Date 
2011
Excerpt: 
. Motivation for Leisure Travel -- 3. Tourism Marketing -- 4. Tourism Economics -- PART II: ORGANIZING TOURISM
Available: Copies:
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