: Data gathering methods -- 9. Sampling -- 10. Surveys and questionnaires -- 11. Interviews and focus

-- SECTION C: CAUSAL RESEARCH -- CHAPTER 13 Experimentation -- SECTION D: SAMPLING -- CHAPTER 14 Sampling

. Quantitative and qualitative research --6. Sampling strategies --7. Survey research --8. Secondary data and

-- Secondary information -- Qualitative research -- Experimental research -- Survey research -- Sampling

questionnaires -- Sampling -- Statistical analysis I: Descriptive statistics -- Statistical analysis II

-- Sampling and couponing -- Premiums and other promotions -- Marketing-oriented public relations and word