To capture and filter information into brand intelligence

Brand name products.

Brand name products -- South Africa

Brand name products -- South Africa

, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring

employment messages and interviewing for jobs -- Handbook of grammar, mechanics, and usage -- Brand

floor plans, and hand to digital fluency - Includes access to a brand new website featuring videos of

-- Identifying market segments and targets -- Crafting the brand positioning -- Creating brand equity

-- Introduction to branding : Defining a brand ; The purpose of branding ; Developing and managing brand identity

online - Full colour interior - Brand new international case illustrations from many industry settings

24 Brand and Customer Metrics -- CHAPTER 25 New Age Strategies -- Appendix: Tables -- A-1. Standard

The global scope of apparel production and sourcing -- Apparel supply chain -- Brand categories and