Strategic decision making : multiobjective decision analysis with spreadsheets / Kirkwood, Craig W.

Macroeconomic decision making in the world economy : texts and cases / Rukstad, Michael G.

Topics include: Personnel decision-making; Trainers and equity; Occupational assessments; 360

-- Learning Objectives -- Role of Marketing Research in Managerial Decision Making -- Factors that Influence

, welfare criteria and market failure -- 3. Public goods -- 4. Collective decision-making; searching for the

environment, exploring the nature of information and its use in managerial decision making.

Decision-making -- Data processing.

Decision-making -- Computer simulation.

Meeting Leader's Role -- Structuring Decision-Making Meetings -- Generating Alternatives -- Choosing Among

: Model and Benefits -- Ch. 3. Making the Decision to Go Ahead -- Ch. 4. Getting Started -- Ch. 5. Linking

Decision making -- History.

fully up-to-date to include the latest research findings for marketing decision-making. The text covers