Search Results for Consumer research.

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27 Results Found

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13.

Consumer behavior and marketing action

Assael, Henry.

Format:

Books

Publication Date

1998

Excerpt:

Consumer behavior and marketing action / Assael, Henry.

Available: Copies:

14.

Consumer behaviour : a European perspective

Antonides, Gerrit, 1951-

Format:

Books

Publication Date

1998

Excerpt:

Consumer behaviour : a European perspective / Antonides, Gerrit, 1951-

Available: Copies:

15.

Consumer psychology for marketing

Foxall, G. R.

Format:

Books

Publication Date

1998

Excerpt:

Consumer psychology for marketing / Foxall, G. R.

Available: Copies:

16.

Truth, lies, and advertising : the art of account planning

Steel, Jon.

Table of contents http://catdir.loc.gov/catdir/toc/onix04/97040334.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/97040334.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/97040334.html

Format:

Books

Publication Date

1998

Excerpt:

an approach to consumer research that is based on simplicity, common sense, and creativity - an

Available: Copies:

17.

Advertising research : theory and practice

Davis, Joel, 1950-

Format:

Books

Publication Date

1997

Excerpt:

Advertising research : theory and practice / Davis, Joel, 1950-

Available: Copies:

18.

A preface to marketing management

Peter, J. Paul.

Format:

Books

Publication Date

1997

Excerpt:

target market -- 2. Marketing decision support systems and marketing research -- 3. Consumer behavior

Available: Copies:

19.

Instructor's manual and video guide

Dupree, James V.

Format:

Books

Publication Date

1997

Excerpt:

Motivation research (Marketing)

Available: Copies:

20.

Applied consumer behaviour

Evans, Martin (Martin J.)

Format:

Books

Publication Date

1996

Excerpt:

Applied consumer behaviour / Evans, Martin (Martin J.)

Available: Copies:

21.

Online market research : cost-effective searching of the Internet and online databases

Lescher, John F.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007289636&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis Online market research

Format:

Books

Publication Date

1995

Excerpt:

Online market research : cost-effective searching of the Internet and online databases / Lescher

Available: Copies:

22.

Consumer behavior and marketing action

Assael, Henry.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html

Format:

Books

Publication Date

1995

Excerpt:

Motivation research (Marketing) -- Examinations, questions, etc.

Available: Copies:

23.

Marketing : contemporary concepts and practices

Schoell, William F.

Format:

Books

Publication Date

1995

Excerpt:

: Understanding and Selecting. Ch. 4. Marketing Research. Ch. 5. The Consumer Market and Buying Behavior. Ch. 6

Available: Copies:

24.

Consumer behavior

Schiffman, Leon G.

Table of contents http://www.gbv.de/dms/bowker/toc/9780136690030.pdf

Format:

Books

Publication Date

1994

Excerpt:

Consumer behavior / Schiffman, Leon G.

Available: Copies:

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