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13. 
Cover image for Introductory mathematics & statistics for business
Introductory mathematics & statistics for business
by 
Croucher, John S.
Format: 
Books
Publication Date 
1998
Excerpt: 
Introductory mathematics & statistics for business / Croucher, John S.
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14. 
Cover image for A practical guide to behavioral research : tools and techniques
A practical guide to behavioral research : tools and techniques
by 
Sommer, Barbara Baker, 1938-
Format: 
Books
Publication Date 
1997
Excerpt: 
Inventories -- 17. Sampling -- 18. Descriptive Statistics -- 19. Inferential Statistics -- 20. Writing and
Available: Copies:
15. 
Cover image for Advertising research : theory and practice
Advertising research : theory and practice
by 
Davis, Joel, 1950-
Format: 
Books
Publication Date 
1997
Excerpt: 
, inferential statistics, advertising content analysis, perceptual mapping, advertising spending analysis
Available: Copies:
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