-- Segmentation, targeting, and positioning in sport / Kim Harris and Dominic Elliott -- Sport market research and

Consumer behavior / Schiffman, Leon G.

marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior

On becoming a consumer : development of consumer behavior patterns in childhood / McNeal, James U.

Marketing research.

Review of marketing research. Vol. 3 / Malhotra, Naresh K.

-- Global markets and marketing -- Identifying and selecting markets. Consumer markets and buying behavior

consumers -- Perspectives in sport consumer behavior -- Data-based marketing and the role of research in

-based research skills -- Computer-based research skills -- Self-discipline and effective study methods

-- e-Commerce -- Internet retailing -- Consumer channels -- B2B e-commerce -- Online research

Consumer behavior.

-- Gathering Information & Scanning the Environment -- Chapter 4 -- Conducting Marketing Research & Forecasting