Consumer behaviour : implications for marketing strategy

Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa

An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviour

The study of how the perceived meaning of flowers have influenced consumer's flower purchasing habits, with special focus on roses and orchids

The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africa