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1. 
Cover image for Public relations and social theory : key figures and concepts
Public relations and social theory : key figures and concepts
by 
Ihlen, Øyvind.
Format: 
Books
Publication Date 
2009
Excerpt: 
Public relations and social theory : key figures and concepts / Ihlen, Øyvind.
Available: Copies:
2. 
Cover image for Eating the big fish : how challenger brands can compete against brand leaders
Eating the big fish : how challenger brands can compete against brand leaders
by 
Morgan, Adam, 1969-
Format: 
Books
Publication Date 
2009
Excerpt: 
Communications and Publicity to enter Social Culture -- 12. The Eighth Credo: Become Idea-Centered, Not Consumer
Available: Copies:
3. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
2009
Excerpt: 
Chapter 11: Evaluation of Broadcast Media Chapter 12: Evaluation of Print Media Chapter 13: Support Media
Available: Copies:
4. 
Cover image for Integrated marketing communications
Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Personal selling -- Direct marketing and customer service: the dialogue builder -- Social, ethical and
Available: Copies:
5. 
Cover image for Data collection : planning for and collecting all types of data
Data collection : planning for and collecting all types of data
by 
Phillips, Patricia Pulliam.
Publisher description http://www.loc.gov/catdir/enhancements/fy0743/2007035758-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0743/2007035758-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0806/2007035758-b.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Social sciences -- Research -- Methodology.
Available: Copies:
6. 
Cover image for Personality : theory and research
Personality : theory and research
by 
Pervin, Lawrence A.
Publisher description http://www.loc.gov/catdir/enhancements/fy0814/2007274235-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0814/2007274235-t.html
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Social-cognitive theory: Bandura and Mischel -- Social-cognitive theory: applications, related
Available: Copies:
7. 
Cover image for Designing and managing programs : an effectiveness-based approach
Designing and managing programs : an effectiveness-based approach
by 
Kettner, Peter M., 1936-
Table of contents only http://www.loc.gov/catdir/toc/ecip0718/2007020909.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Social service -- United States -- Evaluation.
Available: Copies:
8. 
Cover image for Health behavior and health education : theory, research, and practice
Health behavior and health education : theory, research, and practice
by 
Glanz, Karen.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Social networks and social support / Catherine A. Heaney and Barbara A. Israel -- Stress, coping, and
Available: Copies:
9. 
Cover image for Child welfare research : advances for practice and policy
Child welfare research : advances for practice and policy
by 
Lindsey, Duncan, 1947-
Table of contents only http://www.loc.gov/catdir/toc/ecip0719/2007022492.html
Format: 
Books
Publication Date 
2008
Excerpt: 
adoption experiment on social policy / Trudy Festinger -- New permanency strategies for children in foster
Available: Copies:
10. 
Cover image for Performance evaluation : proven approaches for improving program and organizational performance
Performance evaluation : proven approaches for improving program and organizational performance
by 
Guerra-López, Ingrid.
Publisher description http://www.loc.gov/catdir/enhancements/fy0806/2007050973-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0806/2007050973-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0827/2007050973-b.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Performance evaluation : proven approaches for improving program and organizational performance /
Available: Copies:
11. 
Cover image for Exploring concepts of child well-being : implications for children's services
Exploring concepts of child well-being : implications for children's services
by 
Axford, Nick.
Format: 
Books
Publication Date 
2008
Excerpt: 
Evaluation research (Social action programs)
Available: Copies:
12. 
Cover image for Alleviating poverty through business strategy
Alleviating poverty through business strategy
by 
Wankel, Charles.
Format: 
Books
Publication Date 
2008
Excerpt: 
Social entrepreneurship -- Case studies.
Available: Copies:
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Belch, George E. (George Edward), 1951-
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