Integrated marketing communication : a contemporary approach / Du Plessis, P. J. (Phillipus Jacobus

Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953-

: Distribution management (placement) and retailing -- ch. 10: Marketing communication management -- ch. 11

-- Distribution channels -- Promoting products : communication and promotion policy and advertising -- Promoting

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Using communication theory : an introduction to planned communication / Windahl, Swen, 1942-

workforce -- Strategic planning and management -- Staffing and scheduling -- Budgeting principles for nurse

. Proposed solutions -- 4. The project -- Part Two. Project planning and control. -- 5. Planning -- 6

Disaster communications in a changing media world / Haddow, George D.

, influence and power -- Section 2: Planning for excellence in leadership -- Executive leadership in a complex

Strategic planning for public relations / Smith, Ronald D., 1948-

Communication in marketing.