I am not my hair

Making the unhealthy choice : cigarette brand preference behaviour among 18 to 21 year old smokers

To investigate how Jay Z leverages digital communication platforms, in order to determine the perceptions of Jay Z's personal brand amongst millennials, based on the neurobanding framework

Celebrity endorsement as a persuasive technique for advertisers in South Africa

Put your money where your map is : the analysis of female buying trends within the economic downturn over two square kilometres

Digital design UX

New wave typography

The siren call of Obama : a gendered rhetorical analysis of Barak Obama's an 'American Promise' and 2009 inauguration speech

Youth, religion & online media

Brand spaces : the logo of experience

De-lux : an investigation into the devaluation of luxury products, brands and consumer perceptions

Product placement in TV shows : insights into the effectiveness of product placement