contexts / Creating shared meaning through ethical public relations promotion and publicity. Public

Communications and Publicity to enter Social Culture -- 12. The Eighth Credo: Become Idea-Centered, Not Consumer

Government publicity -- Public opinion.

Publicity -- South Africa.

sources for retailers -- The fashion retailer -- Advertising, special events, publicity, and visual

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

through direct mail -- Attracting through print -- Attracting through free publicity -- Attracting through

Publicity.

Additional Reading -- Organizing Special Events and Ongoing Programs -- Preparing for an Event -- Publicity

College publicity.

-- Circulating what consumers want -- Retail Park Stationers -- Branding through publicity: labour movement

technical illustrations and exploded/assembly diagrams used for publicity and instructing the end user in