-- 6. Qualitative Interviewing -- 7. Focus Groups -- 8. Ethnography -- 9. Case Study Research -- 10

ethics of representation in online ethnography / Analyzing talk and text / Focus groups: contingent

-of-the-pants approaches to more formal research tools, such as focus groups and co-design. At the book's core are

archival resources --9. Case studies, qualitative interviews and focus groups --10. Observation --11

Observation, Interviews, Focus Groups, and Qualitative Content Analysis -- Pt. III. Approaches to Data

studies -- Interviews and focus groups -- Ethnography -- Usability testing -- Analyzing qualitative data

Groups -- 8 Bulletin Board Groups and Parallel IDIs -- 9 Other Online Qualitative Methods and Summary of

-- Interviewing: fear and liking in the field -- Life history interviewing -- Focus groups as collaborative

Introduction -- Lesson observation -- Work scrutiny -- Pupil focus groups -- Questionnaires

collection methods -- 9. Preparation and process of qualitative interviews and focus groups -- 10

used as giant, free focus groups. Advertising is less effective at influencing consumers than the

Howard H. Stevenson -- Building the emotional intelligence of groups / Vanessa Urch Druskat and Steven B