The strategy behind digital branded entertainment and real world interaction : a study to assist digital strategy in South Africa

What is on the bottle : a study into key visual elements of South African wine label design and packaging

The use of gamification as a marketing communication tool to engage with South African millenials

The retail environment : determining the effectiveness as the in-store cues that will lead to successful utilisation of in-store promoters in the South African retail environment

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyalty

An investigation of the online presence of selected Premier Soccer League (PSL) clubs in South Africa

Can FNB's recent success in customer service be applied in Vodacom South Africa?

Underwear on the burning line : an exploratory study of how the global trend of environmental sustainability influences the textile disposal behaviour of young South African women living in suburban Johannesburg

The effect of a human centered design philosophy on brand loyalty withing the automotive industry : a case study of Volvo cars, South Africa

Building powerful South African brands through sensory branding

South Africa's political economy : the brand state of our nation