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13. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
Publicity -- Advantages and Disadvantages of Publicity -- Measuring the Effectiveness of Publicity
Available: Copies:
by 
Stopher, Peter R.
Format: 
Books
Publication Date 
2012
Excerpt: 
and increasing response rates -- Design issues affecting nonresponse -- Survey publicity -- Use of
Available: Copies:
15. 
Cover image for No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses
by 
Kennedy, Dan S., 1954-
Format: 
Books
Publication Date 
2012
Excerpt: 
not so great outdoors-from billboards to lawn signs-getting more while spending less -- Publicity
Available: Copies:
16. 
Cover image for Rethinking reputation : how PR trumps marketing and advertising in the new media world
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2012
Excerpt: 
Internet in publicity.
Available: Copies:
17. 
Cover image for Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them
by 
Johnson, Michael, 1964-
Format: 
Books
Publication Date 
2012
Excerpt: 
Publicité.
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18. 
Cover image for Becoming a public relations writer : a writing workbook for emerging and established media
by 
Smith, Ronald D., 1948-
Format: 
Books
Publication Date 
2012
Excerpt: 
Publicity.
Available: Copies:
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