process, such as using Facebook to log into WordPress Build mobile apps and other native apps with

, you can create profiles for Facebook and YouTube; design a Twitter background or create a Google+

-- Case Studies: DoubleClick: The Ethics of Online Advertising -- Facebook's "Unfriendly" Privacy Policies

"In the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and

making? -- Facebook: genre mixing and portability -- 'Personal, not private' : the sociability of social

-- 49.Investigating Users' Responses To Dove's "Real Beauty" Strategy: Feminism, Freedom, And Facebook

Google and Facebook : how they're changing the game -- The new media playbook : a new set of rules

Facebook, Twitter, and YouTube tick. The globally-recognized author walks you through five foundational

Tweet Shop -- Case study 24. O2 Rugby -- Case study 25. Samsung Facebook Activation -- Case study 26

In "Lean In", Sheryl Sandberg -- Facebook COO and one of "Fortune" magazine's most powerful women

boxes in each chapter. There are lots of case studies along the way from global brands such as Facebook

, Twitter, and Facebook for networking, offers tips on creating an effective online profile, discusses how