by
Wells, William, 1926-
Format:
Books
Publication Date
2006
Excerpt:
Advertising : principles & practice / Wells, William, 1926-
by
Stafford, Marla R., 1960-
Table of contents http://www.loc.gov/catdir/toc/ecip0415/2004004069.html
Format:
Books
Publication Date
2005
Excerpt:
Advertising, promotion, and new media / Stafford, Marla R., 1960-
15.
by
Levinson, Jay Conrad.
Format:
Books
Publication Date
2005
Excerpt:
Advertising.
by
Arens, William F.
Format:
Books
Publication Date
2004
Excerpt:
Contemporary advertising / Arens, William F.
by
Tellis, Gerard J., 1950-
SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html
Format:
Electronic Resources
Publication Date
2004
Excerpt:
Effective advertising : understanding when, how, and why advertising works / Tellis, Gerard J
by
Wells, William, 1926-
Format:
Books
Publication Date
2003
Excerpt:
Advertising : principles & practice / Wells, William, 1926-
by
Arens, William F.
Format:
Electronic Resources
Publication Date
2002
Excerpt:
Contemporary advertising / Arens, William F.
by
Brierley, Sean, 1966-
Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003274909.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook
Format:
Books
Publication Date
2002
Excerpt:
The advertising handbook / Brierley, Sean, 1966-
by
Wells, William, 1926-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2000 1999
Excerpt:
Advertising : principles & practice / Wells, William, 1926-
by
Myers, Greg, 1954-
Format:
Books
Publication Date
1999
Excerpt:
Advertising.
by
Butterfield, Leslie, 1952-
Table of contents http://catdir.loc.gov/catdir/toc/els033/99043468.html
Publisher description http://catdir.loc.gov/catdir/description/els033/99043468.html
Publisher description http://catdir.loc.gov/catdir/description/els033/99043468.html
Format:
Books
Publication Date
1999
Excerpt:
Excellence in advertising : the IPA guide to best practice / Butterfield, Leslie, 1952-
by
Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format:
Regular print
Publication Date
1997
Excerpt:
Advertising communications & promotion management / Rossiter, John R.
Limit Search Results
Narrowed by: