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Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

2004

Excerpt:

economic, social, and regulatory aspects of advertising -- The scope of advertising: from local to global

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

the Social, Ethical, and Economic Aspects of Advertising and Promotion.

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Advertising and societies : global issues

Frith, Katherine Toland.

Format:

Books

Publication Date

2003

Excerpt:

Advertising -- Social aspects.

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Contemporary advertising

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

aspects of advertising -- The scope of advertising: from local to global -- Crafting marketing and

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Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

1998

Excerpt:

Regulatory Aspects of Advertising. 3. The Scope of Advertising: From Local to Global -- Pt. 2. Crafting

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