Search Results for MARKETING.

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13.

Retail management

Hasty, Ronald W.

Format:

Books

Publication Date

1997

Excerpt:

McGraw-Hill series in marketing.

Available: Copies:

14.

The big book of bags, tags, and labels

Campos, Cristian.

Format:

Books

Publication Date

2009

Excerpt:

Branding (Marketing) -- Case studies.

Available: Copies:

15.

Strategic management : concepts and cases

David, Fred R.

Table of contents http://swbplus.bsz-bw.de/bsz284666025inh.htm
Table of contents http://catdir.loc.gov/catdir/toc/ecip066/2006001629.html

Format:

Books

Publication Date

2009

Excerpt:

-- Impliementing strategies: marketing, finance/accounting, R & D, and MIS issues -- Part 4: Strategy evaluation

Available: Copies:

16.

Packaging : design successful packaging for specific customer groups

Stephenson, Keith.

Format:

Books

Publication Date

2007

Excerpt:

designers and brand, advertising, and marketing professionals and students." "The first book to explore the

Available: Copies:

17.

Public relations disasters : talespin--inside stories and lessons learnt

McCusker, Gerry, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html

Format:

Books

Publication Date

2006 2005

Excerpt:

exposed -- Guerrilla marketing -- Naked ambition -- Healthcare PR 1 -- Open doors policy opens wounds

Available: Copies:

18.

Strategic management : concepts

David, Fred R.

Format:

Books

Publication Date

1999

Excerpt:

strategies: management issues -- Implementing strategies: marketing, finance/accounting, R & D, and CIS

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