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13.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2015

Excerpt:

Available: Copies:

14.

Marketing communication : an integrated approach

Koekemoer, Ludi.

Format:

Books

Publication Date

2014

Excerpt:

Available: Copies:

15.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2014

Excerpt:

naming, and intellectual property issues -- Environmental, regulatory, and ethical issues -- pt. 2

Available: Copies:

16.

How clothing colour affects personal brand communiction and perception

Mokoena, Kamogelo.

Format:

Manuscript

Publication Date

2014

Excerpt:

XX(18828.2)

Available: Copies:

17.

Selfies : an opportunity for personal branding through immediate visual communication on Facebook

Leventis, Katherine.

Format:

Computer file

Publication Date

2014

Excerpt:

XX(18814.2)

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18.

This is PR : the realities of public relations

Newsom, Doug.

Format:

Books

Publication Date

2013

Excerpt:

659.2 N532H 2013

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19.

Integrated organisational communication

Barker, Rachel, 1958-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

. Communication and the organisation -- ch. 2 Communication integration -- Section B. Communication of the

Available: Copies:

20.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

Integrated Marketing Communications -- 2 Enhancing Brand Equity and Accountability -- 3 Brand Adoption, Brand

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21.

Integrated organisational communication

Barker, Rachel, 1958- editor.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live

Format:

Electronic Resources

Publication Date

2013

Excerpt:

. Communication and the organisation -- ch. 2 Communication integration -- Section B. Communication of the

Available: Copies:

22.

The handbook of strategic public relations and integrated communications

Caywood, Clarke L., 1947-

Format:

Books

Publication Date

2012

Excerpt:

, Mark Hass, Phil Gomes, Steve Rubel, Dereck Creevey -- Global media relations: traditional through 2.0

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23.

Integrated advertising, promotion, and marketing communications

Clow, Kenneth E.

Format:

Books

Publication Date

2012

Excerpt:

Available: Copies:

24.

The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone

Alpert, Jed.

Format:

Books

Publication Date

2012

Excerpt:

-- Step 1: Make the one to one connection -- Step 2: Learn from the non profits : learn to listen to

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