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25.

This is PR : the realities of public relations

Newsom, Doug.

Format:

Books

Publication Date

2013

Excerpt:

Available: Copies:

26.

Integrated organisational communication

Barker, Rachel, 1958- editor.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live

Format:

Electronic Resources

Publication Date

2013

Excerpt:

organisation: focus areas. ch. 3. Dynamics of organisational communication -- ch. 4. The role of communication

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27.

Integrated organisational communication

Barker, Rachel, 1958-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

organisation: focus areas. ch. 3. Dynamics of organisational communication -- ch. 4. The role of communication

Available: Copies:

28.

Advertising : an integrated marketing communication perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012 2011

Excerpt:

communications works -- 4. The communication process -- 5. Starting with the consumer: developing consumer

Available: Copies:

29.

Business marketing face to face : the theory and practice of B2B

Fill, Chris.

Format:

Books

Publication Date

2012

Excerpt:

buying behaviour -- 4. Relationship marketing -- 5. Strategy: segmentation, positioning and pricing -- 6

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30.

Integrated marketing communication : a contemporary approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

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31.

Strategic advertising management

Percy, Larry.

Publisher description http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0827/2008038449.html

Format:

Books

Publication Date

2009

Excerpt:

. Perspectives on Advertising -- 3. Advertising across Cultural Borders -- Pt. 2. Planning Considerations -- 4

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32.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer

Format:

Books

Publication Date

2009

Excerpt:

Analysis Chapter 3: Organizing for Advertising and Promotion Chapter 4: Perspectives on Consumer Behavior

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33.

Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

Available: Copies:

34.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

marketing communication organizations -- 4. Perspectives on consumer behavior -- Tart Three. Analyzing the

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35.

Advertising, promotion and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2006

Excerpt:

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36.

Integrated organisational communication

Barker, Rachel, 1958-

Format:

Books

Publication Date

2006

Excerpt:

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