other Promotions -- PART 5 OTHER IMC Tools. 21 Public Relations, Word-of-Mouth Influence, and

Relations Functions -- The Process of Public Relations -- Determining and Evaluating Public Attitudes

-- 13. Direct marketing and communication -- 14. Interactive marketing -- 15. Public relations -- 16

-- Sampling and couponing -- Premiums and other promotions -- Marketing-oriented public relations and word

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

and media planning -- Public relations and hybrid marketing communications -- Sales and sales

Promotion Chapter 17: Public Relations, Publicity, and Corporate Advertising Chapter 18: Personal Selling

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

promotion -- 17. Public relations, publicity, and corporate advertising -- 18. Personal selling -- Part Six

customer relationship management -- Public relations, sponsorship programs, and regulations -- Internet

Introduction -- Advertising -- Media planning -- Personal selling -- Sales promotion -- Public

Internet and Interactive Media -- Ch. 16. Sales Promotion -- Ch. 17. Public Relations, Publicity, and