16 Results Found
0000IIE
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2009
Excerpt:
Chapter 11: Evaluation of Broadcast Media Chapter 12: Evaluation of Print Media Chapter 13: Support Media
by
Ouwersloot, Hans.
Format:
Books
Publication Date
2008
Excerpt:
-- Media characteristics -- The Internet and interactivity -- Media planning -- Building the brand: product
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2007
Excerpt:
media -- 13. Support media -- 14. Direct marketing -- 15. Internet and interactive media -- 16. Sales
4.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2004
Excerpt:
: Implementation and Evaluation -- Ch. 10. Media Planning and Strategy -- Ch. 11. Evaluation of Broadcast Media