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understanding organizational culture -- 4. Developing, managing, and changing organizational culture -- The

. The difficulties of building new legs -- Ch. 4. When low growth is better than gambling -- Ch. 5. The

1. Introduction -- 2. What is corporate culture? -- 3. Corporate culture and performance -- 4

Approval; 3 Projecting: A Different Kind of Consistency; 4 Wrapping: A Different Kind of Communication

different kinds of mental functions -- Ch. 4. Mental and structural reference models -- Ch. 5. A knowledge

. Cultural Due Diligence and Assessment -- 4. Overview of Cultural Due Diligence -- 5. Performing Cultural

, targeting and positioning -- 3. Positioning -- 4. Organizational culture and positioning : the link to

-- Ch. 4. Making ideas everyone's job -- Ch. 5. Putting the process in place -- Ch. 6. Focusing on what

. 4. Transformation -- Ch. 5. Four stages of transformation -- Ch. 6. Personal and organizational

-- 4. The Climate for Creativity in an Enterprise -- 5. Personal Creative Climate: The Bubble -- Pt. 3

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