An introduction to financial management for marketing managers -- Basic accounting and financial

-- Marketing management -- Human resource management -- Information management -- Public relations

process -- The marketing instruments -- The integrated marketing strategy -- Public relations -- The

logistics -- Production/operations management and outbound logistics -- Marketing management -- Introduction

. Tools and techniques for marketing and sales management -- Ch.5. The use of marketing and sales

-- Applying theory. The marketing function -- Doing simple multiple-choise questions (MCQs). The purchasing

profitable revenue growth through upstream marketing -- Cross-selling : the art of creating a value

. Marketing management -- 9. Financial management -- 10. Human resources management -- 11. Communication

Relationship marketing.

recognized experts in the marketing of new products and services. Their Guaranteed Innovation System has

Contains information on: Economic systems ; Entrepreneurship ; Productivity ; Planning ; Marketing

planning and analysis -- It takes money to make money -- Understanding stocks and bonds -- Marketing in the