Digital marketing analytics : making sense of consumer data in a digital world / Hemann, Chuck

Digital marketing excellence : planning, optimizing and integrating online marketing / Smith, P. R

: conclusions11 Social media and mobile -- User journey and value proposition -- Mobile social media experience

eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing

On message : precision communication for the digital age / Theobald, Theo, 1957-, author.

Digital marketing : strategy, implementation and practice / Chaffey, Dave, 1963-

Online consumer behavior : theory and research in social media, advertising, and e-tail / Close

in the real world." "In this major update, you will learn best practice in applying digital media

of looking at physical and digital media and suggest that the terms offline/online and traditional