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1. 
Cover image for Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
social media -- Social media marketing strategy -- Tactical planning and execution -- Social community
Available: Copies:
2. 
Cover image for Digital marketing analytics : making sense of consumer data in a digital world
by 
Hemann, Chuck, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
planning, product development, and HR Start optimizing digital content in real time Implement advanced
Available: Copies:
3. 
Cover image for Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Planning Process -- Managing Social Media Marketing in the Organization -- 5.Tactical Planning and
Available: Copies:
4. 
Cover image for Social media marketing : theories & applications
by 
Dahl, Stephan, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
of Social Media Measurement Planning.
Available: Copies:
5. 
Cover image for Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising
by 
Rowles, Daniel.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Informing your social media approach -- Real-world integration sharing -- Policy and planning -- Outreach
Available: Copies:
6. 
Cover image for Digital marketing : strategy, implementation and practice
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2012
Excerpt: 
customer experience -- 8. Campaign planning for digital media -- 9. Marketing communications using digital
Available: Copies:
7. 
Cover image for Content strategy at work : real-world stories to strengthen every interactive project
by 
Bloomstein, Margot.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Planning for the future --
Available: Copies:
8. 
Cover image for The social media strategist : build a successful program from the inside out
by 
Barger, Christopher.
Format: 
Books
Publication Date 
2012
Excerpt: 
Strategic planning.
Available: Copies:
9. 
Cover image for Landing page optimization : the definitive guide to testing and tuning for conversions
by 
Ash, Tim
Format: 
Books
Publication Date 
2012
Excerpt: 
-- 12 Testing Methods -- PART V: ORGANIZATION AND PLANNING 13 Assembling Your Team and Getting Buy
Available: Copies:
10. 
Cover image for The Facebook era : tapping online social networks to market, sell, and innovate
by 
Shih, Clara Chung-wai.
Format: 
Books
Publication Date 
2011
Excerpt: 
, Twitter, and LinkedIn! It is completely updated with five new chapters: planning/metrics, customer service
Available: Copies:
11. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2011
Excerpt: 
content to reach buyers -- Marketing strategy planning template -- The new rules of measurement -- Asking
Available: Copies:
12. 
Cover image for DigiMarketing : the essential guide to new media & digital marketing
by 
Wertime, Kent.
Format: 
Books
Publication Date 
2008
Excerpt: 
Strategic planning.
Available: Copies:
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