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13.

Cover image for Leading edge marketing research : 21st-century tools and practices

Leading edge marketing research : 21st-century tools and practices

by

Kaden, Robert J.

Format:

Books

Publication Date

2012

Excerpt:

Leading edge marketing research : 21st-century tools and practices / Kaden, Robert J.

Available: Copies:

14.

Cover image for Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade

Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade

Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade

by

Yuter, Gina.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers -- Research.

Available: Copies:

15.

Cover image for The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysis

The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysis

The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysis

by

Minnaar, Ninette.

Format:

Manuscript

Publication Date

2011

Excerpt:

consumers : a content analysis / Minnaar, Ninette.

Available: Copies:

16.

Cover image for Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...

Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...

Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...

by

Khumalo, Philani.

Format:

Manuscript

Publication Date

2010

Excerpt:

Marketing research.

Available: Copies:

17.

Cover image for Why we buy : the science of shopping

Why we buy : the science of shopping

by

Underhill, Paco.

Sample text http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html

Format:

Books

Publication Date

2009

Excerpt:

Marketing research.

Available: Copies:

18.

Cover image for The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

by

Versfeld, R. Andrew.

Format:

Computer file

Publication Date

2009

Excerpt:

Consumers -- Research.

Available: Copies:

19.

Cover image for Buyer behaviour : understanding consumer psychology and marketing

Buyer behaviour : understanding consumer psychology and marketing

by

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2007

Excerpt:

Consumers -- Research.

Available: Copies:

20.

Cover image for Karma queens, geek gods, and innerpreneurs

Karma queens, geek gods, and innerpreneurs

by

Rentel, Ron.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0703/2006033801-b.html
Table of contents only http://www.loc.gov/catdir/toc/ecip074/2006033801.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0710/2006033801-d.html

Format:

Books

Publication Date

2007

Excerpt:

Marketing research.

Available: Copies:

21.

Cover image for Review of marketing research. Vol. 3

Review of marketing research. Vol. 3

by

Malhotra, Naresh K.

Format:

Books

Publication Date

2007

Excerpt:

Review of marketing research. Vol. 3 / Malhotra, Naresh K.

Available: Copies:

22.

Cover image for Handbook of customer satisfaction and loyalty measurement

Handbook of customer satisfaction and loyalty measurement

by

Hill, Nigel, 1952-

Format:

Books

Publication Date

2006

Excerpt:

Consumer satisfaction -- Evaluation.

Available: Copies:

23.

Cover image for Market opportunity analysis : text and cases

Market opportunity analysis : text and cases

by

Stevens, Robert E., 1942-

Table of contents http://www.loc.gov/catdir/toc/ecip0513/2005015271.html

Format:

Books

Publication Date

2006

Excerpt:

Marketing research.

Available: Copies:

24.

Cover image for Consumer behavior

Consumer behavior

by

Blackwell, Roger D.

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior / Blackwell, Roger D.

Available: Copies:

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Subject: Marketing research.

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Blackwell, Roger D.

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Engel, James F.

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Worcester, Robert M.

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Alexander, Jim, 1950-

(1)

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Bearden, William O., 1945-. Handbook of marketing scales.

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Beckley, Jacqueline H.

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Belk, Russell W., author.

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Danziger, Pamela N.

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Digue, Sarah-Ann.

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Du Plessis, P. J. (Phillipus Jacobus), 1943-

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Evans, Martin (Martin J.)

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Fischer, Eileen, 1959- author.

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Hill, Nigel, 1952-

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Kaden, Robert J.

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Khumalo, Philani.

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Kozinets, Robert V., 1964- author.

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Lindström, Martin, 1970-

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Lopetcharat, Kannapon.

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Makhafola, Kelebogile.

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Malhotra, Naresh K.

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Millward Brown (Firm)

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Minnaar, Ninette.

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Moutinho, Luiz.

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Mujeer, A. Qasim.

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Netemeyer, Richard G., 1956-

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Paredes, Maria Dulce.

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Popcorn, Faith.

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Prince, Melvin.

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Raaij, W. Fred van.

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Silver, Lawrence S., 1948-

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Sponder, Marshall.

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Stevens, Robert E., 1942-

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Stevens, Robert E., 1942- Market analysis.

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Stone, Merlin, 1948-

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Underhill, Paco.

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Versfeld, R. Andrew.

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Wrenn, Bruce. Marketing research.

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VC Durban North

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Subject

Consumer behavior.

(14)

Consumers -- Research.

(5)

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Consumers -- South Africa.

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Customer relations.

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Marketing -- South Africa.

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Marketing research -- South Africa.

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Motivation research (Marketing)

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Advertising -- Cosmetics.

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Advertising and children.

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Automobiles -- Marketing.

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Brand name products.

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Child consumers.

(1)

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Consumer behavior -- Research.

(1)

Consumer behaviour

(1)

Consumer behaviour.

(1)

Consumer profiling.

(1)

Consumer satisfaction -- Evaluation.

(1)

Consumers, Black.

(1)

Customer relations -- Management.

(1)

Database marketing.

(1)

Gestion par objectifs.

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Internet marketing.

(1)

Marketing -- Research.

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Marketing research -- Case studies.

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Prévision économique.

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Qualitative research.

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Reality television programs.

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Target marketing.

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Teenage consumers.

(1)

Verbraucherverhalten.

(1)

Women consumers.

(1)

Young consumers.

(1)

comportement du consommateur -- recherche scientifique.

(1)

consommateur -- recherche scientifique.

(1)

marketing -- recherche scientifique.

(1)

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