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Marketing research essentials.

McDaniel, Carl, Jr., 1941-

Format:

Books

Publication Date

2010

Excerpt:

. Questionnaire design -- 11. Basic sampling issues -- 12. Sample size determination -- 13. Data processing

Available: Copies:

Marketing research

Wiid, Jan.

Format:

Books

Publication Date

2009

Excerpt:

primary data: observation and experimentation -- Measurement and questionnaire design -- Designing the

Available: Copies:

The avant-garde silhouette and the artistic influence on fashion

Nxumalo, Ntombi.

Format:

Manuscript

Publication Date

2008

Excerpt:

Fashion design.

Available: Copies:

Marketing research : text and cases

Wrenn, Bruce.

Format:

Books

Publication Date

2007

Excerpt:

Haworth textbook, not only takes students step-by-step through cutting-edge design, conducting, and

Available: Copies:

Handbook of customer satisfaction and loyalty measurement

Hill, Nigel, 1952-

Format:

Books

Publication Date

2006

Excerpt:

-- 9. Survey options -- 10. Questionnaire design -- 11. Interviewing kills -- 12. Analysis and

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An introduction to market and social research : planning and using research tools and techniques

Adams, Karen.

Table of contents only http://www.loc.gov/catdir/toc/ecip0617/2006023957.html

Format:

Books

Publication Date

2006

Excerpt:

? : defining research objectives -- 3. How am I going to do it? : selecting a research design -- 4. How can I

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Marketing research

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2005

Excerpt:

research -- Methods for conducting primary research -- Measurement concepts and questionnaire design

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Marketing research

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/wiley032/2003057663.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0703/2003057663-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley039/2003057663.html

Format:

Books

Publication Date

2004

Excerpt:

-- Research Proposal -- Designing International Marketing Research -- Issues in International Research Design

Available: Copies:

Marketing research

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/onix05/00035933.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009107624&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009107624&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1144937
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/00035933.html

Format:

Books

Publication Date

2001

Excerpt:

-- Research Proposal -- Designing International Marketing Research -- Issues in International Research Design

Available: Copies:

10.

Marketing research : a practical approach for the new Millennium

Hair, Joseph F.

Format:

Books

Publication Date

2000

Excerpt:

. Exploratory designs: in-depth interviews and focus groups -- Ch. 9. Descriptive research designs: survey

Available: Copies:

11.

Marketing research

Aaker, David A.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/onix03/97021710.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007932683&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0706/97021710-d.html
Inhaltsverzeichnis Marketing research

Format:

Books

Publication Date

1998

Excerpt:

-- Research Proposal -- Designing International Marketing Research -- Issues in International Research Design

Available: Copies:

12.

Marketing research : a South African approach

Martins, J. H.

Format:

Books

Publication Date

1996

Excerpt:

Ethics in marketing research Interface between the economy and the market Questionnaire design

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