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1. 
Cover image for Strategic marketing : theory and application for competitive advantage
by 
Venter, Peet, 1964-
Format: 
Books
Publication Date 
2020
Excerpt: 
--Section --4: Contemporary issues in marketing --10. Marketing metrics --11. Current issues in marketing.
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by 
Wiid, JA
Format: 
Books
Publication Date 
2020
Excerpt: 
--3.Customer analysis --4.Market analysis --5.Analysisi Competitors-- 6.Internal environmental
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3. 
Cover image for The content marketing handbook : how to double the results of your marketing campaigns
by 
Bly, Robert W., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
XX(57902.4)
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4. 
Cover image for Marketing
by 
Lamb, Charles W., author
Format: 
Books
Publication Date 
2019
Excerpt: 
marketing decision-making? Why is database marketing important?"--Page 4 of cover
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5. 
Cover image for Principles of marketing
by 
De Meyer-Heydenrych, Christine, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
4
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6. 
Cover image for Handbook on place branding and marketing
by 
Campelo, Adriana, editor.
Format: 
Regular print
Publication Date 
2017
Excerpt: 
/ Cecilia Pasquinelli -- 4. ‘Like a pair of worn-out slippers’: Place attraction factors among return
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7. 
Cover image for MKTG 10
by 
Lamb, Charles W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
-- Developing and managing products -- Services and nonprofit organization marketing -- Part 4: Distribution
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8. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2017
Excerpt: 
4
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9. 
Cover image for Foundations of marketing
by 
Pride, William M., 1942- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
-- Part 3: Customer Behavior and E-Marketing -- Part 4: Product and Price Decisions -- Part 5
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10. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2016
Excerpt: 
4
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11. 
Cover image for Youthnation : building remarkable brands in a youth-driven culture
by 
Britton, Matt, 1975-, author
Format: 
Books
Publication Date 
2015
Excerpt: 
2; From Things to Thrills. Chapter 3; The Rise of Electronic Danse Music. Chapter 4; Access over
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12. 
Cover image for Advertising media planning : a brand management approach
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